comosoft develops software to streamline the planning, production and publishing of product sales content for over 50 omnichannel retailers around the world.
comosoft’s signature system, LAGO4, saves time and money by connecting creative production software with simple, web-based tools to plan and allocate multichannel promotions within one source.
comosoft creates order for every product marketer.
LATEST NEWS See all
September 29, 2014
Comosoft, Inc. recently announced the development of two new Point of Sale (POS) technologies for high-volume multichannel marketers: LAGO Screens and LAGO Locations. Both are designed to provide centralized management of in-store product promotions, including the ability to publish special offers in real time, provide location relevant coupons and promotional messages, and deliver in-store navigation directly to the digital devices of consumers....
September 9, 2014
Comosoft, Inc. recently announced the development of new marketing resource management (MRM) technology for its LAGO4 multichannel media production system. LAGO4 Marketing Cockpit, the new application’s working title, is designed for chief marketing officers (CMO) and directors to...
July 11, 2014
A major retailer realizes the need for a multichannel media system that offers greater efficiency for each step of the process. And so it begins. What should be a diligent search based on careful calculations, proper needs analysis, and the usual due diligence suddenly becomes an urgent effort to find the illusive “silver bullet."...
WHAT OUR CLIENTS THINK ABOUT LAGO4:
We rely heavily on the LAGO system from comosoft for its highly efficient page-building process. With its tight integration between soft proofing and production workflow, LAGO’s user interface performs far above all the others. And we love the fact that it’s configured to our specific needs. Our retail clients expect greater efficiency and with LAGO, we’re able to deliver.
Director of Advertising Technologies, PureRED
Schawk set out to identify a new page automation system that could automatically update pricing changes and streamline version automation. The LAGO system has successfully met both objectives! By using a transactional data feed, we are able to make late pricing changes from the client, plus create complex versioning for up to 526 markets. This has helped to save time and improve accuracy.
Tasha Majchrzak, VP Advertising Operations at SCHAWK!
We are partnering with comosoft to explore how to utilize LAGO across multiple channels beyond print. As retailers continue to embrace digital convergence and a seamless integration and experience between their channels, we are excited to speak about the enhanced capabilities of LAGO to support these efforts. With LAGO, we are having discussions with clients to provide versioning, promotions and asset sharing across all channels, from print to digital, while providing a consistent, seamless, and an increased level of engagement with shoppers.
Tearle Calinog, Director, Client Engagment, SCHAWK!