Case Studies

For Monroe, WI, based Swiss Colony, to be able to aggregate and to manage their product data in one system for delivery to web and print on an on-going basis is an important part of maintaining their status as a leader in the food and food-related multi-channel market. The company was founded in 1926, and has since grown to incorporate a diverse line of food and non-food brands. Currently 8 brands are managed in LAGO including Seventh Avenue, Midnight Velvet, Monroe and Main, Country Door, Ginny’s, The Tender Filet, and Montgomery Ward. Well known for its cheese and meat products, Swiss Colony even operates its own bakery as well as a food whole sale business. However, the majority of its revenue is generated through its non-food brands that sell a range of products from clothing, furnishings, kitchenware, jewelry, electronics, and even NASCAR merchandise.

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Europe's largest outdoor equipment dealer Globetrotter will produce its catalogs with LAGO, the software system of Comosoft in Hamburg. The travel equipment dealer Globetrotter Ausrüstungen was founded in Hamburg in 1979 and has established itself as an equipment expert in the areas of trekking, mountaineering, expeditions, and survival in the last 25 years. The chain of stores current has five branches of its own, while the majority of its core business is settled online and via mail order.

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Ever since Comosoft of Hamburg has been represented by subsidiaries on the North American market, it has been able to gain renowned customers in the United States like JCPenney, The Swiss Colony, Bass Pro Shops and many others. Now, at the end of 2004, the series of success now continues in Canada: on commission of retail giant Sears Canada Inc., the Canadian company Pi Media will be using LAGO of Comosoft for production from now on. With the content management and production system of the Hamburg software specialist for the the mail order, retail, and tourism trades, printed and Internet catalogs, electronic displays, and advertising inserves will be created and managed for Sears Canada in the future.

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The Hamburg Comosoft, software specialist for catalog and advertising material production of shippers and tourism companies, can look forward to a further large commission from the United States at the end of the year: one of the country's largest special shippers, Lillian Vernon, with headquarters in Rye, New York, has decided on the LAGO software for the preparation of its extensive product offering and catalogs. The American company, which says that it was mainly convinced by the enormous synergies of a universal workflow by LAGO, is the fourth U.S. customer of Comosoft, which is one of the leading providers in this segment with more than 30 active installations worldwide (about 2500 workplaces) and 10 years of experience. After JCPenney (Texas), Lillian Vernon is thus the second large, classical catalog shipper in the United States to retain the services of the Hamburg company.

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Since 1999, the Würzburg company Gebrüder Götz has been using LAGO software to produce its advertising materials. The Catalyst spoke with Karl-Heinz Lassotta, Advertising Manager of the Technical Catalog Settlement, about his experiences with the system.

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With the conversion of its catalog production to the LAGO system of Comosoft, mail order company Klingel now sets standards: within its own retail trade group (including the special shipper Wenz, Mona, Beyeler, Meyer, Diemer, Wellsana, and Amara), there will soon be only one uniform production platform for the creation of all catalogs (volume: approx. 30,000 pages a year).

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With over 100,000 products and a turnover of about EUR824 million, the TAKKT Group, with headquarters in Stuttgart, is the leading business-to-business mail order dealer for office and business equipment in Europe and North America. The largest division, the KAISER + KRAFT Europa Group with a turnover of EUR383.3 million, decided on the extensive, multilingual catalog production software LAGO of Comosoft in March 2002.

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