Let LAGO drive your e-Commerce
- Electronic content can be updated on the fly
Comosoft LAGO lets you drive your e-Commerce and your mobile marketing. LAGO integrates with any standard e-Commerce application through real-time or scheduled uploads from LAGO PIM. LAGO supports new mobile marketing channels like Apple iPhone and iPad and opens up new ways to reach your audience – anywhere, any time.
By utilizing LAGO PIM as the product repository for your electronic media channels, you can manage direct mail, e-Commerce, mobile,brick and mortar and all other channels consistently and without duplication of data management efforts.
Key benefits of LAGO for e-Commence and Mobile
LAGO contains all the necessary functionality and provides the benefits of full e-Commerce integration for the management of e-catalog content and for the editorial processing of the entire Internet shop. The following key features are available in LAGO Internet:
- Product hierarchies for e-stores: It is possible to set up hierarchical structures in the folder hierarchy. Each folder can be filled with products via drag and-drop. Even though a product may be used in several folders it is only managed in the PIM once. Businesses that are pursuing a micro site strategy can reduce the time to manage folders dramatically
- Editorial release for products and attributes
- Cross-selling is used to offer products similar to the actual product on the same page (“You might also like...”). The accessory lists for cross-selling can be nearly limitless
- Validity periods for shops, articles, and products can be prepared in advance and released on a certain day for Internet presentation
- Transfer to e-store or e-Commerce system via an XML interface. The process can be automated, and both full exports and differential exports can be performed.
- Preview for the product presentation on the Internet in LAGO before sending it to the e-Commerce system
- Creation of existing image excerpts for special views that can be used for your Internet shop.
LAGO e-Commerce integration is one of several multi-channel marketing options in LAGO.
