Introducing LAGO Product Information Management and Multi-Channel Publishing Solution
Comosoft LAGO is a modular solution designed for each user role in the process. If you combine all modules, you have an optimal solution to organize all product content and publish it to any channel – online, offline, mobile. etc. LAGO’s core modules are:
- Supplier and Product Information Management
- Merchandising Management
- Workflow Management
- Digital Asset Management
- Multi-Channel Publishing
All product data is aggregated and managed in a central database also known as Product Information Management (PIM) module. The PIM is integrated with other enterprise applications; i.e., your ERP or order entry system – which means that pricing, stock keeping info and other data is always available.
LAGO is an integral part of your MDM (Master Data Management) strategy
Caption: Manage marketing content centrally to deliver consistent product promotions independent of the channel
LAGO – PIM for Merchandising Planning and Creative Production
LAGO bridges a systematic gap between database publishing, content aggregation, management, and usage. Based on a robust PIM solution, LAGO provides the workflow engine and tools to plan, prepare and execute successful multi-channel promotions.
LAGO streamlines production processes, reduces manual steps and automates many of the most time consuming tasks in a multi-channel production environment. LAGO supports printed and offline channels like in-store promotions, flyers, catalogs, as well as electronic channels like e-commerce and mobile channels like iPad, iPhone and PDA. LAGO powers single source multi-channel marketing.