Product Information Management

LAGO - A modular solution suite

LAGO is an integrated, modular multi-channel publishing solution suite based on a Product Information Management system (PIM) and designed to drive the planning, creation, and management of multi-channel promotions. The central PIM gives easy web access for data management, asset management, and promotion planning and preparation. Numerous modules like LAGO MerchPlanning (promotion planning), LAGO AssetManager (enterprise access to view all images, videos, product presentations), LAGO Workflow (online view of schedules and tasks), as well as LAGO DTP (QuarkXpress/Word and Adobe InDesign/Photoshop), LAGO Mobile, and LAGO POS (flyers, banners, labels), enrich LAGO to make it an extremely robust production solution already being used by leading retailers and multi-channel marketers around the world.


A typical disconnected multichannel process prior to implementing LAGO.

 

Here's an example of an integrated LAGO workflow.


Streamline the process – create order

Today’s rich media and Web 2.0 technology make it possible to integrate all existing systems in your enterprise through Web Services. This makes it possible to view up-to-date in-stock information, sales information, and product data, and to create promotions quickly and efficiently through the visualization of the production process. Promotion planning can be done in real-time and interdepartmental collaboration can be achieved through automated workflow processes that allow you to set up user-based as well as group-based tasks.

  • Central product information management system with state-of-the art web integration
  • Seamless integration with other enterprise applications
  • Visualization tools for production processes
  • More transparency through each promotion cycle
  • Unsurpassed workflow


With a robust infrastructure solution, media neutral and automated multi-channel publishing can be realized quickly and efficiently. The term ‘multi-channel publishing’ is equivalent to automated, parallel production of catalogs, e-mails, flyers, e-commerce stores, iPad, POS systems, as well as mobile communication channels like iPhone and others.