Comosoft LAGO integrates a central PIM and a powerful set of modules that lets you manage content (product images, copy and marketing content) and its relation to product attributes (factual data about products and product groups) and media usage information. The LAGO solution suite is tightly integrated with other systems (mainframes or data warehouses) in your enterprise to optimally support large-scale multi-channel publishing and content management requirements.

Product information and its attributes and content (product copy and images) can be easily repurposed and versioned for different catalogs, mobile, in-store and Internet campaigns. As a result, LAGO enables marketing to deliver fast, easy, and consistent online and offline promotions to drive sales.

LAGO PIM is a robust solution used by leading retailers, catalogs and manufacturers in Europe and North America to aggregate, manage and enrich product information from disparate sources. Product data can be entered manually, via batch loading, and through integration with 3rd party tools like ERP or data warehousing applications. Product suppliers/vendors can access LAGO PIM through a vendor portal to provide accurate product information and shorten the time it takes to bring a new product to market. LAGO PIM lets users:

• Aggregate product information from many sources
• Defined product ownership and manage user access
• Provide a central application to enrich and prepare product data for marketing promotions
• Easily find product information, copy, images, etc.
• Create workflows to optimize the use of product data