Merchandising & Promotion Planning in LAGO
- Manage multiple promotions cycles in LAGO with efficient page planning and whiteboarding too
Comosoft LAGO offers vertical assortment selection and media planning: “item optimization” and analysis for multi-channel promotions. This includes:
- Automated page analysis (Squinch)
- Automated stickering of catalog or web product pages with SKU/Product/Collection sales data
- Page planning and whiteboarding
The LAGO Turnover Documents give merchandiser a precise, flexible, powerful tool to communicate critical product selections to creatives
Benefits of Merchandising and Promotion Planning solutions
LAGO provides product managers and merchandisers with the tools they need to simplify the promotion planning and analysis
- Merchandising planners can plan long-term (annual) as well as short-term production steps at every level (Product as well as page level). Pre-set milestones are automatically taken into consideration when planning detailed product and page production.
- LAGO WebPlanner lets you view deadlines in list view and as Gantt charts to help you visualize the production status.
- The usage of print-spreads that can be linked to a page deadline allows managers to synchronize the print schedule with the deadline of each printed document.
- Customer specific calculations can be used in LAGO and are being generated using standard and custom reports. LAGO can be one source of data as well as other enterprise applications, which gives users a comprehensive view in one report.
- LAGO’s page preview tool lets you view the current status of a page, spread or entire section of a printed promotion throughout the production cycle.
