Merchandising and Promotion Planning
In the retail and multi-channel markets, merchandisers and product managers ‘own’ the product data and are responsible for identifying the right products for the right promotion, and the appropriate media channel – web, catalog, flyer, iPhone/Mobile Devices.
Often, multiple promotions have to be planned simultaneously for multiple channels, resulting in time crunches, production bottlenecks, missed deadlines, and communications break down between different departments within the organization.
Using a promotion planning solution as part of a product information management and multi-channel publishing solution helps to eliminate these headaches and optimizes the workflow process.
Benefits of a Merchandising & Promotion Planning solution
For print promotion, merchandisers / product managers assign product content to the best location on an electronic whiteboard. The promotion planning solution lets product owners analyze previous sales data, generate a square inch analysis on the fly, and use empirical data to speed up merchandising decisions earlier in the process.
The usage of a merchandising promotion planning tool gives control to the Merchandising Department and helps to:
- Improve media planning for all sales channels: retail circulars, catalog, Internet, mobile, etc.
- Streamline and automate version management for language and pricing markets/regional markets
- Calculate square inch usage for improved page and product performance analysis
- Reduce or eliminate manual re-keying of pricing data or factual product attributes
- Eliminate printing errors
- Support remote or online approval/correction processes
LAGO Merchandising and Promotion Planning module is a powerful tool that improves the work of product managers and merchandisers in a high-paced production environment.
