Workflow makes all the difference
- A robust workflow is the key in a high-paced production environment
In a fast-paced production environment, managers are looking to automate the workflow and to eliminate manual steps, shorten production cycles and to eliminate bottlenecks.
Retailers and business-to-consumer multi-channel marketers create multiple promotions and versions in parallel and depend on the ability to:
- Create parallel print and web workflows
- Advance their workflow while placeholders identify missing components, auto update SKU pricing information and allow for last minute pricing changes
- Allow administrators to control user access and read, write, and delete access
- Automate the communication and alerting of new tasks to each user
- Create red-flags for managers and alert them of possible bottlenecks
- Allow managers to shift tasks quickly to avoid missed deadlines if employees are overworked or out sick
Many Product Information Management (PIM) implementations never achieve their full potential ROI because the aspect of workflow management is difficult to optimize For businesses that invest in Product Information Management solutions to drive their online, offline (print and store), and mobile, a clear understanding of strength and weaknesses and the ability to implement a workflow solution must be part of any evaluation.
Benefits of PIM Workflow
Product managers and merchandisers drive sales for their businesses. Their ability to get the right staff to support the enrichment of new products through the creation of marketing copy, new or updated photo shoots, translation, page creation etc., determines the speed with which a new product can be brought to market.
Therefore, a robust workflow tool as part of an enterprise product information management solution is crucial to achieve these goals.
The workflow tool should:
- Be easy to manage
- Include tools to alert users of new and late tasks
- Allow managers to view schedules vs. current status
- Let managers re-assign tasks
- Create a collaborative work environment between merchandisers and creatives
LAGO’s Workflow as part of a PIM solution is unsurpassed in the industry.
