What are your multichannel
marketing needs?
Plan, Produce & Publish in a Single System – LAGO
4,000+ professionals use LAGO to simplify their marketing production workflows and multichannel marketing activities.
See for yourself just how you can significantly cut production time and costs.
LAGO Optimizes Marketing Production for these Industries
At its core, LAGO is a PIM, DAM, and Marketing Production solution with an integrated checkpoint-based collaborative workflow, versioning optimization, and proofing system.
We rely on the LAGO system for its highly efficient page-building process. Our retail clients expect greater efficiency and we’re more than happy to be able to deliver it.
We quickly discovered that Comosoft was a competent and far-sighted partner. Close and cooperative collaboration is at the core of the success of a PIM implementation.
We have a very long and intensive selection process behind us and are 100% sure that Comosoft is the right choice for us to have found enormously innovative, long-term partners. With this partner we can optimize internal processes and further enhance our competitiveness.
We are now in a position to modify data even late in the process, such as price changes or complicated versioning. This saves us time and enormously improves the quality of our advertising.
Optimize Your Media Process with LAGO
Advertising and marketing material can be planned, created, edited, and evaluated easily, via our intuitive user interface for workflow managment. Data from various sources is fed into LAGO, simplifying the entire process and making it more efficient.
Using the online whiteboard module, marketing and product line managers can place an article or mod (a product or offer and all its relevant data and images) anywhere on an advertising or marketing piece. They can also use real-time analysis – based on margin, turnover, and inventory data – to assess the best placement of articles.
Product data and images in LAGO are seamlessly integrated with Adobe InDesign, via a plugin. Designers can focus on creative design, and product data is updated in real time – right up to the moment of printing.
The Proofing module also provides a precise, bidirectional cooperation process between purchasing, advertising material planning, and graphics teams. Visual element and text content changes are facilitated via digital correction marks.
Final page layouts can be approved via a visual, online proofing process. Many elements of review-and-approval can be automated and executed from anywhere in the world.
At the end of the process, LAGO generates a press-ready PDF file of your advertising and marketing material, sending them directly and automatically to your print service provider. LAGO is also capable of publishing a digial copy of your production for online distribution.
Our DAM technology allows your business to handle high volumes of critical assets.
Comosoft LAGO empowers many users, companies, and e-commerce sites worldwide.
LAGO systems are in place in multiple locations worldwide.
LAGO can produce thousands of PDFs (multiple ads, with regional variations, in up to 18 languages) per week.
Learning with LAGO
Webinar: Episode 1 – Kickstarting Your Digital Planning and Leaflet Production Process
Everything starts with the proper planning! Learn how LAGO Whiteboard enables category management to perform these tasks efficiently in one central application that is connected to your ERP system as well as the marketing department including the leaflet design and production in the downstream process.
Webinar: Episode 2 – Building Bridges Between Category Management and Marketing
The handover of information related to the planning of a leaflet from category management to marketing or external design agencies is a crucial step within the production process.
Webinar: Episode 3 – More Than Just Another Proofing Solution
Learn how LAGO Proof in conjunction with LAGO Whiteboard are solving your challenges.
Multichannel Marketing Insights from Comosoft
2022 Marketing Trends: Why Print Marketing is Making a Comeback
Alongside many retailer tech-first approaches over the years, putting ad spend toward something more analog: the print catalog, sent alongside a slew of other direct-mail products, offers an incredible opportunity to deliver rich, tactile shopping experience targeting prospects as well as existing customers.
The Best Digital Tools Used By Successful Marketing Agencies
As this whirlwind of a year begins to wind down, agencies can expect a surge of new 2022 campaign initiatives. Unfortunately, that means dealing with one item that is always in short supply: enough time to get things done!
5 Signs Your Marketing Department Needs Production Automation
If your company’s products number in the hundreds of thousands (or more), then your marketing department will be quickly overwhelmed - especially when each product is promoted across print and digital channels.