Successful commerce today is marked by multichannel, cross-channel and even omnichannel courses of action. Digitization in particular plays an essential role, is also becoming more and more important and is progressing at an incredible rate. It is a one-of-a-kind political, economic and social change that is (simply) revolutionizing markets, industries and companies and even very diverse parts of life – or would you have ever thought that you would allow the world to participate directly in your purchasing decisions through social networks?
This position paper is a continuation of the study on „Lean Media Production“ already released in 2012.
That paper discussed solution modules for companies to achieve successful multichannel marketing – in the next dimension. The five solution modules were based on the common vision shared by Comosoft and the Eversfrank Group: CREATE VALUES WITHOUT WASTE.
The full position paper is available here as a PDF file.