Printed retail circulars (a.k.a., inserts or flyers) are still vital today in a chain’s marketing arsenal. Properly done, they are a crucial “treasure map” for the typical shopper. If they’re produced by a sophisticated data ecosystem, they can even provide information and incentives for their digital counterparts in real-time.
The process for creating these sophisticated marketing pieces can be complex, tedious, and expensive. Layout planning can be done on handwritten notes, separate Excel spreadsheets, or both. Asset management and page design can be just as laborious—manually finding, opening, or placing images and text in InDesign, using a separate server with no DAM. Proofing and approval can consist of physical proof output and markup, accompanied by endless email and phone conversations. Worst of all, the final product could consist of individual PDFs for each version—without even considering content and data for digital channels.
Fortunately, it doesn’t have to be that way. Here are six highly automated workflows that can eliminate manual drudgery—a godsend to beleaguered retail planning and production workers everywhere.