Adobe InDesign revolutionized the production of high-quality design and layout of the printed page. The problem is, InDesign can do more things than a single designer has time to do! For example, with retail and manufacturer catalogs, there are almost too many different content components to keep up with manually: PIM data, images, DAM descriptions, and so much more. A designer cannot hope to do an excellent job manually and still meet the crushing time demands of a complex catalog. In the past, marketing agency owners had to make some tough decisions. Either hire more designers (rarely an option) or sacrifice quality, accuracy, or both.
LAGO includes a powerful InDesign plugin, allowing entire “blocks” of product information to import all at once, including the necessary product information, images, and descriptions. It also provides a two-way connection with the PIM, DAM, and other data sources. So, catalog and circular ad layouts automatically update if information in those data sources change. In addition, if the designer makes changes that would affect the underlying data, an authorized manager is notified to review the change. Because this process automates a host of tedious, manual tasks, designers can focus purely on the design itself. As a result, there’s an overall reduction in labor costs, and designers can take on more projects.