In the early days of desktop design, product and marketing information was available from many sources—often random and disorganized. The rise of Digital Asset Management (DAM) and Product Information Management (PIM) systems began to slowly change that. Designers still had to frequently search online databases and hope that they have the most up-to-date data.
Additionally, product information is very often a collection of related data from multiple sources. Making sure that every detail was correct—and current—was time-consuming, prone to errors, and left production racing to meet go-to-market deadlines.
Fortunately, real process automation between multiple data sources and the designers toolkit is now possible, also outlined in our Modern Day Hunting and Gathering blog covering the power of the LAGO plugin for Adobe InDesign. Using a collaborative workflow, marketing managers can pre-populate an InDesign template with all the required PIM and DAM data, leaving the designer free to design and produce multiple versions of a piece.