Marketing planners and product line managers also benefit greatly from using the LAGO DAM system. Comosoft is highly adept at integrating DAM, PIM, and other critical databases with its expert planning tools, so that each campaign can use just the right products to feature – even if there are multiple regional variations to consider. Furthermore, the marketing manager’s decisions are automatically conveyed to the InDesign user, including product size, type, color, pricing, regional variations, and the myriad of other details that make campaign planning so difficult.
Once a campaign is in motion, LAGO data can be automatically exported for digital publishing on websites, mobile apps, or other digital channels – eliminating the manual process that traditional, channel-specific DAMs can impose. The net result is more work accomplished by fewer people – freeing others to create new campaigns and expand your marketing footprint.
Every creative marketing director understands the necessity and urgency of having a reliable DAM system – one that is integrated with every step in the marketing workflow. LAGO’s DAM solution grows and evolves with the company – and with the ever-changing, multichannel world.