Of course, the printed circular is only part of an ever-expanding number of marketing channels, each one vying for shoppers’ attention. Studies have shown that a coordinated campaign, sharing a consistent blend of messaging and visual appeal, is far more effective than any of its components can be on their own. Thus, when information from one medium can be transmitted to another effortlessly, it results in a marketing “splash” that can be achieved at net cost savings.
This “splash,” too, is a benefit of LAGO. When a circular is prepared for print, including multiple versions, the promotion data and visuals can be automatically exported to web-based or mobile applications, making it easy to orchestrate a timely multichannel campaign. Rather than struggle to execute such a complex campaign on a one-off basis, the marketing and creative teams can do so comfortably – on a weekly basis.
In today’s ruthless competitive environment, a retailer’s content, assets, channels, and campaigns are growing exponentially, even while their resources and budgets remain stagnant or decline. As a result, The need to make a big impact has never been greater. But with LAGO, a savvy creative or marketing director can do precisely that.