Case Study: Bass Pro Shops

Check out this in-depth case study to see how Bass Pro Shops is using Comosoft LAGO
to maximize the efficiency and effectiveness of their retail marketing operations.


Press Release


Comosoft successfully continues course of internationalization and finds the right partner in Brand&Label to develop the Latin American market. 

South American digital transformation experts company Brand&Label SPA and Comosoft form a strong cooperation in South America (LATAM market).

Hamburg/Chile, February 2017: Comosoft, one of the leading providers of multichannel solutions for the segments „Consumer Goods & Retail“, „Mail order & E-Commerce“ as well as „Industry“ continue their course of international expansion launched over 16 years ago and have found the perfect partner in Brand&Label. The aim is to support businesses on the Latin American market actively both in digital transformation as well as with omnichannel commerce.

A solid foundation was laid more than 16 years ago with Comosoft‘s venture into the North American market: leading US agencies as well as some of the world‘s largest retailers (such as e.g. Sears, Lowe‘s, Walgreens, Bass Pro) from a wide range of segments rely on Comosoft GmbH‘s technical competence. About the time Comosoft GmbH entered the North American market, an important and successful trading firm for cosmetics in South America (Peru) was also acquired.

The cooperation with Brand&Label is a logical and important step to further expand in this promising future market. Brand&Label plays an important role in this process, allowing the cooperative venture to meet local customer tastes and requirements in the best possible way.

More than just the language – expertise par excellence 

An important factor to success as a German provider on the LATAM market is to overcome language barriers – no software can be used successfully if it is not professionally implemented with knowledge of the industry. In Brand&Label, Comosoft GmbH has found a young and dynamic team who are qualified in much more than just local languages. The team at Brand&Label are experts when it comes to digitization strategies. They know precisely how they can help businesses to save a lot of time and costs in marketing processes – and now they also have the right software tools in their portfolio.

Think global, act local 

Comosoft now hopes to bring their established expertise from international projects successfully to the Latin American market and work together with partner Brand&Label SPA to further leverage potential. Both companies share a passion for digital transformation/omnichannel commerce, a global mindset and local roots for successful implementations.

Benjamin Ferreau, Managing Director of Comosoft GmbH and responsible for global Sales & Marketing: „We are very excited that we have found a partner in Brand&Label to jointly support businesses in digital transformation. We are combining the best of two worlds – this is a perfect fit, not only in regard to business expertise but also on the people side.“ 

Sebastian Hercovich, Founder and CEO of Brand&Label: „We are a young and dynamic team that provides businesses with solutions that meet the constantly increasing requirements of the market – that‘s why we look for experts with solutions. In Comosoft and the LAGO software, we have found the perfect partner, true experts in everything related to multichannel solutions and product information management. We look forward to working together!“ 

Images available on request.
Contact: Christin Oswald | Sales Assistant | Tel.: +49 40 853318-0 |

Position Paper 2017

Successful commerce today is marked by multichannel, cross-channel and even omnichannel courses of action. Digitization in particular plays an essential role, is also becoming more and more important and is progressing at an incredible rate. It is a one-of-a-kind political, economic and social change that is (simply) revolutionizing markets, industries and companies and even very diverse parts of life - or would you have ever thought that you would allow the world to participate directly in your purchasing decisions through social networks?

Read more

Event Movie - Port of Thoughts 2016

Have a look at our 4th retail Summit – Port of Thoughts and enjoy our event movie of this years event.

Press Release RAJA

Comosoft, the leading supplier of PIM- & Multichannel Media Production Software, wins over Europe‘s number one in packaging distribution, the RAJA Group.

RAJA is establishing the basis, with its strategic project entitled “RAJAMEDIA“, for further development of its multichannel customer approach. Comosoft is providing the corresponding software solution (PIM) jointly with IBM (MDM).


Hamburg/Paris, October 2016 – The French RAJA Group, with its expertise in packaging products, has been transforming itself into a multichannel player in recent years. Catalogues, online shops, telemarketing and 19 country-specific disctributors in Europe have to date been the main sales channels for the group‘s extensive high-quality range of products. As part of its efforts to expand in this respect, the company launched, in 2015, the RAJAMEDIA Vision project, which has given rise to a wide search for a suitable system solution or solutions. The four-stage selection process has finally found the right candidate: LAGO4 from Comosoft.

These are just a few of the features that helped to swing the decision of the RAJA Group:

  • The combination of complete PIM and MAM systems within the core, including fully integrated transfer of data into the desktop publishing program InDesign.
  • The high-performance “whiteboard“ feature, which allows products to be dragged and dropped quickly and efficiently into catalogue pages for layout planning purposes.
  • Media planning allows the E-Commerce Department to structure and organise all its online shops, complete with
    product-feeds into specified categories.
  • LAGO4 was also the only shortlisted candidate to offer both a fat client and a web client with similar coverage. This allows each department to work in its own way, while also permitting unrestricted access when on the move.

“We have come through a long and intensive selection process, and are 100% confident that we have found, in Comosoft, an enormously innovative, long-term partner with whom we can optimise our internal processes and continue to develop our competitiveness“, states Hélène Gariba, project manager of RAJA MEDIA.

“The important selection factor for us was the combination of technological foresight, functional availability and a good basis for mutual communication“, continues IT program manager Lionel IT Lionel Moraux.

Other joint projects envisaged for the future include automated customisation (based on a one-to-one approach) and an online marketing suite (for the simple creation, approval and distribution of online content).

“We are very pleased, after what has been a long and intensive selection process for us, to be able to satisfy the needs of the RAJA Group. The company is not just totally compatible with our range; the joint team also works together perfectly - which is a well-known prerequisite when it comes to the successful implementation of software-based initiatives. All this is in addition to the fact that RAJA has provided us with a good basis for further expansion into the French market; including the setting-up of a corresponding subsidiary in the course of 2016“, in the words of Benjamin Ferreau, CEO of Comosoft GmbH.

We will be pleased to supply accompanying images on request.

Contact person: Pia Kröger | Marketing Manager | Tel.: +49 40 853318-0 |

Presse Release HAWESKO


Germany‘s leading provider of top quality wines and champagnes will be putting its trust in Comosoft GmbH for its PIM and multi-channel media production system. Structured, fast, flexible and multi-channel - Hawesko has been won over by the LAGO4 software from comosoft for its product information management (PIM), media asset management (MAM) and multi-channel export to assure continuous information flow across all sales channels.

Hamburg/Tornesch, March 2016 - Hawesko GmbH has selected LAGO4, one of the world’s leading PIM and multi-channel media production systems by the Comosoft company. Hawesko goes for multi-channel: print, online, mobile, social media. Hawesko went searching for a suitable PIM/MAM and multi-channel provider to expand its approach and the cross-channel activities associated with that.

It focused on finding a software that would meet three essential strategic objectives:

Time 2 Market
Individualization of all media production
Developing new channels

LAGO4 offers a comprehensive, combined core PIM and MAM system as well as a fully integrated export into InDesign, its desktop publishing program and was thus able to exactly meet Hawesko’s expectations. With its high-performing whiteboard, Comosoft’s product manager provides an aid for quickly and efficiently designing catalog pages well as the entire multi-channel activities using drag-and-drop. The e-commerce department will  be able to structure, organize and finalize its integrated webshop by using the media design and product feeding to the desired categories. LAGO4 also provides a fat client and a 100% congruent web client. This allows every department to work in its preferred form and also have unrestricted access when on the road.

“We have a very intensive selection process behind us and are now 100% confident that we have found a very innovative and long-term partner for optimizing our internal processes and expanding our competitiveness,” said Ina Dittman, Project Manager at Hawesko.

“From the beginning, we believed in providing Hawesko with just the right ingredients in the form of software modules - in fact, we dubbed the project the ‘media production bewitchment’. After its intense selection process, we are all the more thrilled that Hawesko decided on us,” declared Benjamin Ferreau, Managing Director of Comosoft GmbH.

Hawesko is already making future plans with Comosoft to address automated individualization (One2One address) and roll-out for further concepts based on the foundation that’s been laid.


Please contact the comosoft GmbH Press Office for more information.
CONTACT PERSON: Pia Kröger | Marketing Manager | Tel. : +49 40 853318-62 |