How does LAGO help retailers produce regional or even store-specific variants of their circulars with ease? See how the different departments of a grocery store chain work smoothly in their marketing production with LAGO.
Optimize Your Media Process with LAGO
Advertising and marketing material can be planned, created, edited, and evaluated easily, via our intuitive user interface. Data from various sources is fed into LAGO, simplifying the entire process and making it more efficient.
Using the online whiteboard module, marketing and product line managers can place an article or mod (a product or offer and all its relevant data and images) anywhere on an advertising or marketing piece. They can also use real-time analysis—based on margin, turnover, and inventory data—to assess the best placement of articles.
Product data and images in LAGO are seamlessly integrated with Adobe InDesign, via a plugin. Designers can focus on creative design, and product data is updated in real time—right up to the moment of printing.
The Proofing module also provides a precise, bidirectional cooperation process between purchasing, advertising material planning, and graphics teams. Visual element and text content changes are facilitated via digital correction marks.
Final page layouts can be approved via a visual, online proofing process. Many elements of review-and-approval can be automated and executed from anywhere in the world.
At the end of the process, LAGO generates a press-ready PDF file of your advertising and marketing material, sending them directly and automatically to your print service provider.
MADE IN HAMBURG
Many different types of businesses use LAGO to optimize their multichannel marketing production process:
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