KAISER+KRAFT – successful entry into the B2B catalogue business
With more than 100,000 products and a turnover of about EUR 824 million, the Stuttgart-based TAKKT Group is the leading business-to-business mail order company for office and business equipment in Europe and North America. The largest division, the KAISER + KRAFT Europa Group with a turnover of 383.3 million euros, opted for Comosoft’s comprehensive and multilingual catalogue production software LAGO in March 2002.
Comosoft has thus once again succeeded in convincing an internationally active mail order company of its customised and particularly powerful software for data management, design and production of catalogues.
It is remarkable that KAISER + KRAFT does not address end consumers with its offers, but concentrates on the pure business-to-business business. In this way, Comosoft has now also made its entry into the handling of industrial catalogues. About 50 users at K + K will work with the new software. A special challenge: the KAISER + KRAFT Group is represented in 18 European countries and produces catalogues and mailings in 15 languages several times a year.