LAGO IN ACTION – Success story at RAJA Media

LAGO IN ACTION – Success story at RAJAMedia

Seeing our LAGO software in action with our customers is of course a special pleasure for us at Comosoft. Since July 8th, 16 country representatives (FR, BE, DE, AT, CH, NL, ES, IT, PT, UK, NO, SE, DK, PL, CZ, SK) have been integrated into the LAGO WEB environment at RAJAMedia and have thus already reached the production stage.
The changeover to a new production software is a challenge for every company, but in 2020 it is associated with further special features for companies worldwide due to the corona pandemic. It makes us especially proud that we have managed to hold the last trainings with RAJAMedia successfully online and thus lead RAJAMedia into the future production of their advertising material with LAGO. The next big goal is the deployment of LAGO Print in order to be able to produce the printed catalog completely in LAGO in addition to the web catalog.
With the production in LAGO and the introduction of a new advertising material production, RAJAMedia reaches a new level in its conversion to agile processes:
  • RAJA achieves higher efficiency and productivity of the users
  • You can include user requests in the development process
  • Users save time by automating recurring tasks
  • This enables you to focus on tasks with the highest added value
  • User requests are structured and stored in a central and homogeneous backlog for further development


Remote working teams in retail

From Chaos to Clarity

Finding the right “Power Tools” like PIM- and DAM systems for pricing & inventory data management

As the need to work remotely expands, retail marketers are searching for more powerful, integrated systems to manage their product pricing, inventory, and other complex asset management systems.

Retailers have always relied on data to manage their complex relationships with suppliers and customers. Marketers and planners must constantly juggle and connect big amounts of complex information with pinpoint accuracy. The data reside in multiple, often separate sources, from retail PIM and DAM systems to databases that handle pricing and inventory. Navigating all that data is difficult.

As the “new normal” for business becomes clearer, it is likely that more and more information workers will be operating remotely. And without the benefits of working in the same office space as their peers and support staff, product marketing managers need a new set of “power tools.” From any location, they must be able to easily manage all required data, and use it effectively in focused campaigns.

Having the right price data in your PIM system can make all the difference in a highly-competitive promotion

The rapid shift to remote data operations follows a decades-old transition to online business in general. The rise of e-commerce, and of consumers’ detailed, mobile-driven awareness of competitive options, has made product pricing of paramount importance. Having the right price for a single product – among hundreds of thousands of SKUs – can make all the difference in a highly-competitive promotion. When you add regional store variations, current margins, and last-minute sales or discounts, the pricing question can be challenging indeed.

Databases for current pricing can be connected to the retailer’s PIM system – or not. They can be hosted in the cloud – or not. Nearly always, they are custom-built by IT specialists who may still work for the company – or not. Pricing systems often have plenty of legacy system issues to make life difficult for the product marketing person charged with creating accurate campaigns.

A lot depends on accurate pricing. With razor-thin margins and high customer expectations, errors are a potential for serious financial chaos. Fortunately, advanced systems such as LAGO can create live connections between pricing data, product information, and multiple, versioned promotions, whether intended for print or online campaigns.

The “last mile” connection to a marketing automation or print production system is crucial for success

Another challenge to remote retail marketing is the state of the company’s inventory. The supply chain disruptions of the past few months have taught us that shortages can take us by surprise and lead to customer dissatisfaction. Like pricing, current inventory levels of every product are critical to data-driven marketing campaigns. Knowing how to describe and price a specific product is hard enough. Knowing how many (or how few) are available in a given branch location is even harder. Like pricing, inventory data are stored in a secure database – sometimes separate from the company’s PIM system, but usually integrated with it. However, for many retailers, the “last mile” connection to a marketing automation or print production system is usually less than perfect.

In order to create successful, sustainable marketing campaigns, retail marketing professionals need real-time access to inventory data, instantly correlated to specific products in every location. They not only need the data at their fingertips; they also need it whether they are working in the office or off-site.

Remote working increases the need for central data storage, that is accessible from anywhere

Many retailers today are exceptionally large corporations with major investments in IT, logistics, and access to media channels of every type. Marketing teams tend to be smaller, more agile teams, ready to respond quickly to shifting local conditions and implement campaigns responsive to local conditions. Think of the corporation proper as the aircraft carrier and the marketing teams as its squadrons of jets or helicopters. They must spring into action at a moment’s notice – in response to a tactical situation or a call for disaster relief. But the jets and helicopters, as fast-moving as they are, cannot function without the resources of the mother ship.

Marketing professionals absolutely need all the data that the mother ship possesses, but they need it in an environment that allows them to remain agile, ready to respond instantly to changing market conditions. They need a dashboard view of all the data, plus the means to deliver precisely targeted campaigns at the local level. The rise of remote working as the “new normal” has only heightened this need. Even in the chaos of today’s retail world, they can maintain their success – if they have the right tools for the job.


Digital Output – The True Potential

The True Potential of Digital Output

Retail grocers are an integral part of a force now fighting the effects of COVID-19. With vital supplies threatened by supply chain and consumer behavior disruption, having the correct data in the right place is critical to their success.

An army marches on its stomach. It’s simple. No great enterprise can succeed if its participants cannot meet their basic, physiological needs – in this case, food. In modern times, supplying that need requires a complicated network of producers, distributors, and retailers – things that most of us rarely think about.

The army part of the metaphor is very apt. As of this writing, the entire world is engaged in in a fight against the novel coronavirus, and the disease it causes. As with all fights, there are front-line fighters (researchers, healthcare workers, and first responders), supporting forces, and civilians doing their part. In this particular fight, a big part of the “supporting forces” are the grocery retailers we once took for granted.

Accelerated Change for Grocery Retailers

In a previous article, we outlined the shifts in consumer behavior pushing grocery retailers to alter their ways of doing business, including the rise of mobile shopping apps and innovative pickup or delivery options. But what was considered experimental a few short months ago has become mainstream almost overnight. Shopping convenience has been replaced by a more powerful motive.

The sudden but very reasonable fear of infection has led to strict, disease-containment measures — not just masks, distancing, and one-way store aisles, but also a rush to online ordering, curbside pickup, and at-home delivery. One Comosoft client executive at a major chain noted recently that grocery pickup and deliveries had increased by 130% per week since mid-March. Senior store managers are working the floor alongside associates, busy filling orders for curbside pickup.

All this not a new phenomenon; it is simply a change in velocity. Mobile apps are no longer merely convenient; they are becoming essential.

It’s Still All About the Data

Back in the old days (as in last month), the process of grocery marketing was driven by vast, complex collections of data: product images, descriptions, prices, inventory, and marketing priorities. It still is. We published several articles describing how all these data can be effectively managed and channeled into printed and online media for the benefit of shoppers and retailers alike.

Today, however, those channels and the way we use them have shifted dramatically. Shoppers, focused on getting in and out quickly and efficiently, pay little or no attention to in-store flyers and circulars. By far, mobile shopping apps and, to a lesser extent, non-mobile websites have taken center stage in the grocery shopping experience.

The medium has shifted but the consumer need is still the same. Shoppers must find what they need, “see” it, estimate its value, and make a purchase decision. The grocery retailer’s mobile app needs to present all the available products, prices, and descriptions accurately—and be ready to communicate changes when something is out of stock or limited to one item per customer. Shopping apps are ideal for this, but only if all the data are effectively and efficiently utilized.

Digital Output

Fortunately, such data integration potential already exists, in systems such as LAGO. Data from multiple, often separately-developed DAM, PIM, and other databases can be effectively automated and coordinated to produce well-designed, multi-version printed pieces, using a plugin for Adobe InDesign. But print is only part of the story. LAGO also automates the output of overlays and XML data required by mobile shopping apps. Digital output for app use is automatic and, for the most part, can reach the consumer far faster than the more familiar printed circular.

This has enormous implications, not just for the immediate crisis but long afterwards. When there’s a sudden change in inventory for a particular household item, the retailer’s marketing team can rely on the mobile app – fed by new digital output – to inform and guide the consumer. Product marketing teams will still need to develop marketing campaigns, but these will be aided rather than hindered by the flow of interrelated data.

In other words, the crisis has accelerated a trend that was already well under way: using integrated data to connect the needs of retailers and consumers alike. Companies that have already begun the integration journey are better prepared for the change in velocity.

The New Normal

Like all major crises, this one will someday be over. We will get back to normal, but “normal” itself will be different. People will once again enjoy social gatherings including, as trends indicate, at increasingly destination-oriented grocery retailers. The difference will be in how the retailer augments the total shopping experience using available data.

Intelligent digital output will be the key to that experience – not just getting shoppers to buy the daily specials but also enhancing the consumer’s connection and loyalty to the brand. Whether the data are expressed in interactive kiosks, signage, interactive apps, or in printed collateral, their accuracy and relevance to individual shoppers will be paramount.

The future depends on digital output – and the preparedness of companies to use it wisely.


Using Technology to Transition Your Creative and Marketing Teams to Remote Work

All over the world, in response to the COVID-19 pandemic and frequently changing “shelter in place” policies, employers are trying to find ways to transition their teams from working in the same space to working online.

Managers who have already been running remote workplaces for years are watching their friends and family navigate this new territory with sympathy and also a little anxiety. They know how difficult it can be to run a team full of workers who are spread out over a wide geographical area and how long it can take to get a team like that up and running. They also know that today’s managers are being forced to figure out remote work strategies with little time, little planning, and sometimes, a budget that feels restrictive.

In order to successfully transition your team from face-to-face to remote employment, here are some strategies that we have seen to be successful with countless online teams.

Creative and marketing teams can work successfully from home in a collaborative and meaningful way, but it takes flexibility and great technology support.

Remote Work Doesn’t Mean Disconnected Workers

It is so important that you still communicate regularly with your team!

 

Check in regularly with each individual on the team.

It is easy to feel disconnected from the team, or directionless, when you are working from home. To keep your team from feeling that way, develop a habit of checking in regularly with your team. You can do this individually, by sending emails, texts, or chats, or you can do it through small groups.

We recommend using several different strategies to communicate with your now distant team:

  • One-on-one meetings and check-ins with individual team members
  • Group meetings with everyone on your team
  • Scheduled check-ins within relevant teams so that everyone can keep working on their shared goals

 

Use video chatting options whenever you can.

Although you don’t have to do everything over video chat, this is such an important tool for remote teams. It maintains camaraderie and connection among the team, and it also allows managers the invaluable tool of immediate personal feedback. When you can look at the faces of people you’re talking to, you’ll be able to more effectively gauge whether or not your instructions are making sense, and whether or not you need to offer additional clarifying information.

Ask for feedback about how you are doing, too.

Regularly solicit team members’ feedback to find out if there is something that management could do to be more clear in communication or goal-setting.

As much as you can, level the playing field.

Your work-from-home team will be more successful if everyone has access to the same tools and resources.

Find out what your team is currently working with.

Find out what technology your work-from-home team has available to them. If most people on the team have laptops and great technology, but a couple of people are stuck with just iPads and bad internet, you are going to want to even things out.

Check your budget and try to equip everyone with the technology they need.

You could send people home with computers that they usually have to leave at the office. You could help people buy new laptops or necessary software. If someone has really bad internet service at times, you may even consider paying for an upgrade for the duration of the work-from-home period of time.

Figure out how to give everyone access to the data they need.

If your data is typically housed on site or through a private server, research strategies for getting that data to everyone. If you’re not already using a VPN, set one up and teach your team how to use it. You should also consider beefing up your cloud storage systems so that everyone can access what they need.

Find the Right Technology Solutions for Your Company

Once you have ensured that everyone has access to the same basic tools and resources, you can start thinking about additional technology needs. Ask yourself: what technology will make us more successful at accomplishing our goals?

Creative teams need technology that allows them to collaborate.

When you are managing a remote creative or marketing team, technology allows them to collaborate as if they were in the office together. The products needed for each team are going to vary based on the unique details of their daily work.

Check with your team–they are the experts in this area.

What tools are they familiar with? What have they heard about from colleagues at different companies? What kinds of tools do they anticipate needing to have access to?

Technology can be used to assign responsibilities, track work time, and execute the jobs that need to be done.

There are technology solutions for almost everything! If you’re running into or anticipating a problem, it is reasonable to assume that another remote team has already experienced the same thing, and that someone has worked to create a useful solution.

You’ve Got This!

Most importantly, it is important to know that you can do this. Managing your remote team in the coming days, weeks, and even months is going to be a challenge, but with the right attitude and the right technology support, your company can weather this storm and continue to create meaningful and effective creative and marketing content.


Marketing Production in the COVID-19 Era: What You Need to Know

Today’s society is one of constant motion. Fast and furious; forward — and suddenly, everything shuts down to protect the most vulnerable populations from a nasty virus in a matter of days, or even hours. It’s a time of navigating uncharted waters, and it’s left many feeling nervous and unsettled in both their home lives and their work lives.

In these uncertain times, many are unsure about how to proceed; with their daily life, with their families, and with their work. The entire globe has been impacted by this virus, and in countries across the world, people are pulling together to fight, prevent, and heal in countless ways. It’s inspiring to see so many working for the greater good, and for the health of their neighbors, but it opens up questions about how work can continue during social distancing and quarantines.

As the coronavirus continues to spread globally, millions of office workers are required by local governments to work-from-home with very little notice. This is causing massive interruptions for organizations without a comprehensive plan in place to access mission critical systems and databases to keep your processes moving forward.

Things are completely up in the air globally, with news reports and health recommendations changing seemingly by the minute. It can feel overwhelming unless one stops to look for the opportunity. Right now is the perfect time for businesses to reevaluate how they operate, and the future they can create during this critical time.

Marketing Production & Working from Home

For many, working from home might feel like getting thrown in the deep end to learn how to swim. It’s a challenging time; finding strategies to be managing and maintaining marketing campaigns and creating content from home.

Questions and problems might arise in this new work-from-home era, no matter the industry. Things like:

  • Laptops that can’t process large amounts of data or lack the security and applications of an office computer.
  • Connecting to office or remote servers can be slow and clunky, and workers can’t easily access the data they need.
  • Employees don’t have all the necessary data to complete work accurately. They need things like images, brand copy, and access to price lists or other vital information, but they don’t have access to it.
  • Delay in communication between team members means employees struggle to know where the team is in the course of the workflow, and what still needs to be done.
  • Storefront retail establishments are closed, which means data posted to the web may be inaccurate– all while online ordering, curbside pick-up, and home delivery are experiencing rapid growth. How can content correctly reflect inventory?

Issues like these and more are being tackled by workers all across the world right now – it’s a lot to handle all at once, and there’s more and more workflow coordination that must be implemented and maintained.

Moving Forward

Things won’t ever be the same after this pandemic ends –which it will– and that’s good news. Business will take many new key learnings away from this time of social distancing and self-isolation, and adapt and commit to digital transformation, making their operations stronger in the future.

With so much technology available, companies can harness the capabilities available in the digital age to grow the way their employees work and communicate from any location.

There’s no better time than this to implement employee cloud-based access to applications and data, with one enterprise system replacing multiple-point solutions. Multiple systems mean multiple web sessions and potential challenges that could easily be eliminated.

What other changes can be implemented moving forward?

  • Companies can develop built-in workflow processes and stage gates so that remote teams know always what tasks are in their jobs folder– from any location. These workflow processes can outline exactly what needs to be done (and by whom) and can include all of the required data. This data needs to be available locally for remote teams to work accurately and efficiently.
  • This is the time to create a remote workflow plan that accounts for scenarios like this one. Is critical data replicated in more than one place? Essential members of sales and marketing teams should be able to access all critical marketing assets so that workflows continue without disruptions during and after a pandemic–or any other unforeseen circumstances.
  • Companies need bi-directional connections between data and creative marketing content. Uninterrupted access to secure InDesign documents, means DAM and PIM systems have never been more critical for a remote workforce.

We are a pioneer in multichannel media, which means we can make sure your team is always ready to work from any location in the world.

Want us to improve your workflow processes? Contact us today!


Comosoft-

Comosoft presents LAGO in Japan

Comosoft visited the PAGE 2020 to present our Multichannel Software LAGO.

Japan it was a pleasure!

From Wednesday 05/02/2020 until this Friday we attended the yearly PAGE 2020 that took place in the  Sunshine City Convention Center in Tokyo, Japan. The exhibition was assembled around the topics Digital, Print and Marketing for B2B customers and took place for the 33rd time this year. Of course we presented our Software LAGO and as you can see our audience was very keen to learn more about it . We are looking back on three exciting days of networking and presenting LAGO at the PAGE 2020.

Our Head of Product Management Paul and our Managing Director Peter presented  Live-Demos, to show the benefits of LAGO helping you in your Print Publishing process. We would like to thank the around 66,000 specialists, who attended the PAGE 2020 from following industries:

  • Living | Paper & Paper Products
  • Printing & Publishing
  • Information
  • Telecommunication
  • Data Processing
  • Computer


Ikea-award-eversfrank

IKEA's most eco-friendly print supplier

IKEA's most eco-friendly print supplier:

The Eversfrank Group wins IKEA Tulip Award

Sweden, October 2019 – On the evening of 9 October, the Swedish furniture chain IKEA hosted its annual Tulip Awards. Year after year, IKEA awards the prize in the form of a wooden tulip for the best printing performance in the production of its current catalogue. The Eversfrank Group is one of the prizewinners and scored highly with its sustainable print production concepts. Now the Scandinavian colleagues of the Eversfrank Group have brought the prize to Germany, where it was happily received by Managing Director Axel Polei. 

31 printing companies from 24 countries accepted the invitation to the small Swedish town of Älmhult, where the IKEA headquarters are located. The Eversfrank Group won the coveted prize in the “Sustainability” category for the “Best Sustainable Initiative” – after just two years of working with the Swedish furniture store giant. With its two largest production sites in Meldorf and Preetz, the printing company is now one of IKEA’s best printing suppliers. IKEA was particularly impressed by the print production according to the so-called “Healthy Printing” concept, with which the Eversfrank Group produces print products in an exceptionally sustainable way.

“In the spring and summer of this year, we produced a part of the IKEA annual catalogue”, says Ulf Malmberg, Manager Business Development of the Eversfrank Group, who closely supervises IKEA’s print production. “We have been continuously working on making our processes and production sequences even more environmentally friendly for years. Together with IKEA, we wanted to go one step further and implemented printing in accordance with the criteria of the Healthy Printing Principle.

Ikea-award-eversfrank

As a member company of the Healthy Printing Initiative, the Eversfrank Group is committed to working towards healthy print products in the long term by actively supporting positive impacts rather than just minimizing negative ones. “For example, we are working to ensure that all ingredients and materials in the printed paper cycle become a useful biological or technical resource for other processes,” explains Hauke Klinck, Environmental Manager of the Eversfrank Group. “Our long-term goal is to produce printed products that contain 100% defined biocompatible components that are safe to compost, can be used in other products, or can be incinerated without a contaminant filter. For IKEA, a catalogue production was made possible, among other things, by changing the sheet and roller colours to the Cradle to Cradle® standard with improved and sustainable properties.”

Axel Polei, Managing Director of the Eversfrank Group in Meldorf, emphasizes that the award is due to all employees who have worked energetically with IKEA and contributed to this success. “It is highly motivating to be honoured by such a renowned customer and it shows us that the environmentally conscious path we have been taking for years is the right one,” he concludes.


PIM-Point Accuracy


PIM-Point Accuracy

When a retailer has hundreds of thousands of SKUs and over 2,000 stores, how can it leverage all that data effectively—and profitably—in its public marketing efforts?

Enterprise databases are not built from scratch. They certainly do not spring into existence fully-formed, complete with a high-profile launch event. Rather, these dinosaurs of the IT world evolve slowly—and successfully—from their primordial ancestors. Engineered to handle huge volumes of complex data, such systems are powerful enough to support large, complicated businesses.

This awesome power comes at a cost, however. Because they have evolved from previous, often arcane systems, enterprise databases are notoriously slow to adapt to changing market conditions and disruptive new technology.

So Many SKUs, So Little Time

Such is the case with Product Information Management or PIM systems. When a company manufactures or sells a product, data from a PIM are used to keep track of every aspect, from colors, size variants, and part numbers to serial numbers, optional accessories, and specifications. Each item, known as a Stock Keeping Unit or SKU, also has pricing information, inventory levels and locations, manufacturing details, and a host of marketing data. The latter, usually product descriptions, photos, and even videos, are kept in a separate but somehow related database called a Digital Asset Management or DAM system.

That’s a lot of data. For each SKU, there may be dozens or even hundreds of data points. Usually, these not all in the same database but spread over several related but very different systems. Each has its own, important business purpose and each much share information in order to manage that particular product. One particular department—product marketing—must access almost everything related to a particular SKU.

Now, multiply that problem by 400,000.

Home improvement retail giant Lowe’s handles that number of products and more, selling them from any of its 2,000 stores—plus its online sales portal. To market this vast array of products successfully, the company must find a way to leverage millions of data combinations—and do so in a way that guides the shopper to just the right product at just the right price.

Up to the Challenge

In August, Multichannel Merchant published a case study describing how Lowe’s and PureRED (Lowe’s digital agency) were able to solve a complex, data-intensive marketing problem — the retail circular. Using the LAGO system from Comosoft, product marketing managers and designers were able to identify and prioritize SKUs for a campaign and, using data from both PIM and DAM systems, import each product into a well-designed Adobe InDesign template.

 

Much of the detailed circular production work (e.g., formatting and populating tables, finding the right product image) became highly automated. Pricing and other data were linked to the original data source, so a last-minute change to the latter would automatically update the former—right up to the moment the file was generated for the printer. The potential for errors was greatly reduced.

The massive data juggling act at Lowe’s is even more impressive when you consider that each individual store circular, although similar in overall design, is unique in terms of featured products and sale prices. Multiply each data-intensive printed circular by the over 2,000 Lowe’s stores that use them on a daily basis.

lago-software

The Digital Shift

The PIM/DAM dilemma would be hard enough if printed circulars were the only marketing channel. (LAGO is also used for other complex, versioned print products, notably catalogs.) However, digital marketing—especially mobile apps—have upended the plans of most retail marketers. A digitally produced circular ad must not only be attractive, informative, and easily findable, it must also be an “E-Z button” for buying the item.

Think about it. An ad for a screwdriver set on a store’s mobile app not only has to show the user what it is, and how much it costs (with prices changing at any moment), but also similar items, customer reviews, and whether it’s in stock or available for delivery.

That’s a lot of data. Fortunately, as the case study shows, the same PIM/DAM data acrobatics used to streamline print circular production could be repurposed to populate the Lowe’s mobile app.

Reaching the Target

By definition, product marketing must be nimble and responsive to consumer habits and preferences. Online and mobile tools are ideal vehicles for connecting with today’s customers. However, only if the massive amounts of product data can be accurately and cost-effectively managed—behind the pretty face of an ad or app—can the targeted message reach the consumer.


Case Study: Bass Pro Shops

Check out this in-depth case study to see how Bass Pro Shops is using Comosoft LAGO
to maximize the efficiency and effectiveness of their retail marketing operations.

 


Press Release

COMOSOFT EXPANDS THE SOUTH AMERICAN MARKET 

Comosoft successfully continues course of internationalization and finds the right partner in Brand&Label to develop the Latin American market. 

South American digital transformation experts company Brand&Label SPA and Comosoft form a strong cooperation in South America (LATAM market).

Hamburg/Chile, February 2017: Comosoft, one of the leading providers of multichannel solutions for the segments „Consumer Goods & Retail“, „Mail order & E-Commerce“ as well as „Industry“ continue their course of international expansion launched over 16 years ago and have found the perfect partner in Brand&Label. The aim is to support businesses on the Latin American market actively both in digital transformation as well as with omnichannel commerce.

A solid foundation was laid more than 16 years ago with Comosoft‘s venture into the North American market: leading US agencies as well as some of the world‘s largest retailers (such as e.g. Sears, Lowe‘s, Walgreens, Bass Pro) from a wide range of segments rely on Comosoft GmbH‘s technical competence. About the time Comosoft GmbH entered the North American market, an important and successful trading firm for cosmetics in South America (Peru) was also acquired.

The cooperation with Brand&Label is a logical and important step to further expand in this promising future market. Brand&Label plays an important role in this process, allowing the cooperative venture to meet local customer tastes and requirements in the best possible way.

More than just the language – expertise par excellence 

An important factor to success as a German provider on the LATAM market is to overcome language barriers – no software can be used successfully if it is not professionally implemented with knowledge of the industry. In Brand&Label, Comosoft GmbH has found a young and dynamic team who are qualified in much more than just local languages. The team at Brand&Label are experts when it comes to digitization strategies. They know precisely how they can help businesses to save a lot of time and costs in marketing processes – and now they also have the right software tools in their portfolio.

Think global, act local 

Comosoft now hopes to bring their established expertise from international projects successfully to the Latin American market and work together with partner Brand&Label SPA to further leverage potential. Both companies share a passion for digital transformation/omnichannel commerce, a global mindset and local roots for successful implementations.

Benjamin Ferreau, Managing Director of Comosoft GmbH and responsible for global Sales & Marketing: „We are very excited that we have found a partner in Brand&Label to jointly support businesses in digital transformation. We are combining the best of two worlds – this is a perfect fit, not only in regard to business expertise but also on the people side.“ 

Sebastian Hercovich, Founder and CEO of Brand&Label: „We are a young and dynamic team that provides businesses with solutions that meet the constantly increasing requirements of the market – that‘s why we look for experts with solutions. In Comosoft and the LAGO software, we have found the perfect partner, true experts in everything related to multichannel solutions and product information management. We look forward to working together!“ 

Images available on request.
Contact: Christin Oswald | Sales Assistant | Tel.: +49 40 853318-0 | c.oswald@comosoft.de