LAGO Case Studies

The best stories write themselves. We’re proud to share our clients’ experiences with you. Read our case studies and customer interviews below.

Making Personal Connections In An Impersonal, Multichannel World

Outdoor retail giant Bass Pro Shops has an ambitious marketing vision: to connect with the needs of individual outdoor enthusiasts. In an increasingly impersonal, multichannel environment, that vision requires powerful, agile technology—such as Comosoft LAGO.

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Building Marketing Excellence

Shoppers love a store special. Whether customers are looking for something specific or just browsing around the store, seeing a sale item satisfies two desires simulta- neously: Saving money and meeting a need. Knowing this, retailers do their best to offer strategically-placed products at compelling prices, making sure shoppers know all about it.

A time-honored way of delivering this message is the store circular. Whether received in the mail, inserted in a newspaper or available at the door, circulars serve as a treasure map of sorts. They guide shoppers to items retailers need to sell, while also encouraging them to buy more items along the way. If the piece is well de-signed, it also reinforces the store’s positive brand image and increases customer loyalty.

With the help of marketing services agency PureRED and the Comosoft LAGO system, home improvement giant Lowe’s created a cost-effective process for its complex, printed & digital circulars.

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