Automate your marketing production with LAGO
LAGO is a multichannel software for PIM, DAM, and InDesign-based production that enables companies from a wide range of industries to design their marketing processes efficiently and effectively.
Since you are a retailer, you need to turn vast libraries of PIM (Product Information Management) and DAM (Digital Asset Management) data into compelling, relevant print and digital communication. And you need to do so quickly, accurately, and cost-effectively.
LAGO provides all that, and more. Our centralized data management system lets you organize and link all your marketing and sales channels, including print, mobile, e-commerce, and point-of-sale. By combining product data with automated media production tools, LAGO provides customers with a consistent brand experience across multiple channels.
LAGO’s media-neutral product information management provides an efficient way to manage and track product details in all sales channels. Sources of errors are eliminated, and shorter time-to-market is guaranteed. The Comosoft marketing media production system facilitates agile action, including planning, production, web-based review and approval, and real-time product and price data changes – even just before final print approval.
How does LAGO help retailers produce regional or even store-specific variants of their circulars with ease? See how the different departments of a grocery store chain work smoothly in their marketing production with LAGO.
Why choose LAGO:
- Integrated Adobe InDesign workflow – gives the design team creative autonomy and enables efficient internal workflows, especially for complex, SKU-based layouts.
- Powerful PIM integration – Complex product information is automatically routed out to the individual channels.
- Complex versioning – creating countless linguistic and regional variants of your brochures and digital materials is a breeze for LAGO.
- Integration of sales and inventory – with LAGO, your staff can prioritize items with high margins, excess inventory or high marketing priority.