Alongside many retailer tech-first approaches over the years, putting ad spend toward something more analog: the print catalog, sent alongside a slew of other direct-mail products, offers an incredible opportunity to deliver rich, tactile shopping experience targeting prospects as well as existing customers.

The holiday season is a time for marketing agency owners to take stock and plan for the future. As this whirlwind of a year begins to wind down, agencies can expect a surge of new 2022 campaign initiatives. Unfortunately, that means dealing with one item that is always in short supply: enough time to get things done!

A small business can usually get by with a simple database or two. For example, tracking the details of a hundred or even a few thousand individual products is possible with a basic Product Information System or PIM. Similarly, the images and descriptions of a small number of products can usually be sorted and stored in a straightforward Digital Asset Management or DAM system.

Graphic designers have powerful, unprecedented digital asset management solutions at their disposal. Tasks that once took days or weeks now take only minutes. Instead of waiting for specialists to deliver retouched images and typeset copy, a designer can do it all within sophisticated design software.
It’s a mixed blessing – especially in high-volume, product-intensive design projects. Think about catalogs or retail flyers with versions customized for multi-location retailers. Just because you can create infinite versions of a complicated piece doesn’t mean you have the resources to do so. The more complex a project is, and the more product and price variations each version requires, the more likely it is something will be missed creating more versioning reviews for marketing departments.

Print brochures (inserts/flyers) continue to be an important part of a retail chain's marketing, as has often been mentioned. They are an important orientation for the shopping consumer. If they are created by modern software designed for this purpose, they can even provide real-time information and offers for digital formats.

Top 4 Ways To Leverage InDesign + Automation To Easily Manage Retail Catalogs

Ever since the iconic Sears Big Book catalog – and more recently, the IKEA catalog – stopped publication, it may seem like print catalogs are no longer relevant or effective in marketing to today’s retail consumers. We would argue, however, that they are making a comeback and may be more important than ever.

Hamburg, August 2021 – Comosoft is happy to announce the opening of another company location located in Valencia (Spain), additional to the valued locations of the Comosoft Inc in Plano (Texas) and Chicago (Illinois). In the past years the city of Valencia laid its focus clearly on forcing innovation – especially in technology and software development. This found expression in a broad base of technology specialists and highly skilled professionals in the valencian area and all around Spain. To meet the expectations of Comosoft´s fast growing customer base, Comosoft decided to open a new office full of experts in Valencia.

Automation has been a fact of life since before the Industrial Revolution and self-regulating steam engines, water mills, and looms. Having one machine that could do the work of many workers was the eighteenth-century industrialist’s dream and the manual laborer’s worst nightmare. Fast forward to today. Robots and high-speed assembly lines are the rule, not the exception.

Join the final episode of our global webinar series showing a fully optimized circular production process with LAGO.
EPISODE I: 08. April – 4:00 pm CET | 3:00 pm GMT | 9:00 am CST | 10:00 am EST
The proofing process within a leaflet production is more than just asking for different page background or price adjustments. During the final days before pages are sent off to the printer, pretty much anything can happen.

Join the second episode of our global webinar series showing a fully optimized circular production process with LAGO.
EPISODE II: 25. March – 4:00 pm CET | 3:00 pm GMT | 9:00 am CST | 10:00 am EST
The handover of information related to the planning of a circular from category management to marketing or external design agencies is a crucial step within the production process. Lack of information or mistakes can result in delays and/or higher costs down the road.