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Bookmark this page for a list of current news by Comosoft and its growing customer base. We will also use this space to announce company-sponsored events, awards, and industry-related trade shows.

LAGOmation: The Real-World Promise of Data Driven Marketing Automation

Automation has been a fact of life since before the Industrial Revolution and self-regulating steam engines, water mills, and looms. Having one machine that could do the work of many workers was the eighteenth-century industrialist’s dream and the manual laborer’s worst nightmare. Fast forward to today. Robots and high-speed assembly lines are the rule, not the exception.

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Webinar: EPISODE III

Join the final episode of our global webinar series showing a fully optimized circular production process with LAGO.
EPISODE I: 08. April – 4:00 pm CET | 3:00 pm GMT | 9:00 am CST | 10:00 am EST
The proofing process within a leaflet production is more than just asking for different page background or price adjustments. During the final days before pages are sent off to the printer, pretty much anything can happen.

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Webinar: EPISODE II

Join the second episode of our global webinar series showing a fully optimized circular production process with LAGO.
EPISODE II: 25. March – 4:00 pm CET | 3:00 pm GMT | 9:00 am CST | 10:00 am EST
The handover of information related to the planning of a circular from category management to marketing or external design agencies is a crucial step within the production process. Lack of information or mistakes can result in delays and/or higher costs down the road.

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Webinar: EPISODE I

Join the first episode of our global webinar series showing a fully optimized circular production process with LAGO.
EPISODE I: 11. March – 4:00 pm CET | 3:00 pm GMT | 9:00 am CST | 10:00 am EST
Everything starts with the proper planning! A circular production process is no different. The category management plays the key role in assortment and product selection as well as assigning both to the individual pages of a leaflet.

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The Data Decathlon

Some technology businesses are hard to classify. With its multi-faceted LAGO product, Comosoft embraces DAM, PIM, personalized marketing, publishing automation, and many other, interrelated technologies – in a way that defies easy categorization. The 2020 Summer Olympics were both a casualty of the pandemic and, like many other traditions, a symbol of hope – assuming their 2021 reboot goes as planned. This time, there will be over 330 events in fifty sports disciplines, from aquatics through wrestling and everything in between.

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Database Publishing with the bi-directional approach

Since the invention of "mail merge" in 1980, companies have developed new and better ways to personalize their documents by using multiple data sources and smart technologies to create customized catalogs and other materials.

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LAGO IN ACTION – Success story at RAJA Media

Seeing our LAGO software in action with our customers is of course a special pleasure for us at Comosoft. Since July 8th, 16 country representatives have been integrated into the LAGO WEB environment at RAJAMedia and have thus already reached the production stage.

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Remote working teams in retail

From Chaos to Clarity

Retailers have always relied on data to manage their complex relationships with suppliers and customers. Marketers and planners must constantly juggle and connect big amounts of complex information with pinpoint accuracy.

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Digital Output – The True Potential

Retail grocers are an integral part of a force now fighting the effects of COVID-19. With vital supplies threatened by supply chain and consumer behavior disruption, having the correct data in the right place is critical to their success.

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Using Technology to Transition Your Creative and Marketing Teams to Remote Work

All over the world, in response to the COVID-19 pandemic and frequently changing “shelter in place” policies, employers are trying to find ways to transition their teams from working in the same space to working online.

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