Leveraging Your Digital Assets

Humans respond well to visual images, whether still or in motion. Photos, illustrations, and videos convey emotion as well as information, helping people make a purchase decision. The challenge—too many images and too little organization—is addressed by technology known as Digital Asset Management (DAM) or, sometimes, Marketing Asset Management (MAM).

The problem for most companies is that their digital assets are scattered across multiple systems—even on individual PCs or portable drives—with no consistent connection to the products they depict. Marketing professionals spend untold hours searching for the most current image, or else give up and create new images to use in print and digital campaigns. Even when a DAM system is used, it is difficult to maintain and often lacks vital connections to other business systems.

The LAGO DAM system is a powerful, practical, media-neutral
repository for all your valuable product images and videos.

The Comosoft solution is the LAGO DAM system. It is a powerful, practical, media-neutral repository for all your valuable product images and videos. Using a comprehensive, standards-compliant approach to metadata, LAGO easily imports and maintains product-specific assets in a secure, central location.

Users can easily find the latest version of a particular asset and use it and others to generate campaign output for print or digital media. When assets are updated or replaced, the DAM automatically substitutes the right image in any active media campaign. Asset usage (and effectiveness) can be tracked in the LAGO system.

Users access the assets via any web browser, verifying the temporal or legal validity of each asset and easily checking its quality and processing status. Image selection and workflow tools are integrated with the LAGO production system to create compelling print and digital marketing communication.

The LAGO DAM is also easily integrated with other, mission-critical systems, including the LAGO PIM or an existing, third-party PIM. Our consultants are experienced in connecting LAGO and other mission-critical systems in a way that reduces your time-to-market and optimizes the cost-effectiveness of your marketing.

Frequently asked Questions about DAM system

Digital Asset Management is the storage, administration and centralization of digital contents. These functions are used in a DAM system.

In a DAM system, for example, it is possible to filter on the basis of metadata that is read from the stored assets. In addition, this administrative system offers the possibility to store own metadata for the assets, which allows a meaningful administration and filtering in company processes. This function in a DAM accelerates, for example, the design process for data-intensive advertising material productions. A DAM system can be used in conjunction with or in addition to a PIM system to support the optimization of processes and workflows within departments and, above all, with location-based team responsibilities. A digital asset management system also plays a major administrative, centralizing and provisioning role in the uniformity of a company’s brand image.

A digital asset is, generally speaking, any digital information in the form of files. These assets include above all media files such as:

  • Photos
  • Graphics
  • Videos
  • Audio files
  • Text and HTML files
  • Presentations

The importance of DAM systems for companies is constantly increasing with the growing variety of products and the growing need for virtual networking of teams at international locations.

The abbreviation MAM stands for media asset management, with what DAM stands for digital asset management. A MAM is in most cases mainly aligned to the storage of picture, video and audio files. A DAM takes this idea further by also storing, centralizing and managing other types of files that are important for a consistent brand experience (text and HTML files, presentations, etc.).

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