LAGO brings performance to your marketing team through marketing automation
Generally speaking, one speaks of marketing automation in the software-supported automation of marketing processes – an important pillar of digital transformation in companies. Relevant and good marketing drives demand – everyone agrees on that.
However, the effort and costs are immense. Many different sales channels want to be provided with information and of course kept up-to-date. But not only that, the advertising must have a relevance for the customer. In order to be able to operate marketing automation as a company, which in the end also saves resources, data about the customer must be collected and made available. This data helps your company to address the customer in the right way and to offer the customer relevant products, which are then most likely to end up in the shopping cart. This process of data collection in turn requires a sensible software-supported structure of internal workflows in the company. Software systems such as a PIM system, a DAM system and a CRM system must work together seamlessly to eliminate frictional losses.
Many of our customers face this challenge and ask how Comosoft can support their marketing automation. We have developed our LAGO DIM App for this type of individual marketing and one-to-one communication, read more about it under DIM – One-to-One Communication
Our module DIM (Direct Individual Marketing) allows you to produce individual advertising material
Whether in the print or web channels, LAGO DIM is developed for your needs and reaches your customers directly and individually.
Frequently asked questions about marketing automation
When people talk about digital transformation, they are talking about a process of change, which primarily means the increased use of digital technologies. This process is often initiated and driven by the rising expectations of customers regarding the shift of business processes to forms of digital technology. Digital transformation is only made possible by digital technologies.
Digital technologies are generally speaking based on hardware, software and networks. The most striking feature of digital technologies is that they have revolutionised existing technologies in many areas. This process can be compared with the industrial revolution that began in the 18th century.