LAGO brings performance to your marketing team through marketing automation

Generally speaking, one speaks of marketing automation in the software-supported automation of marketing processes – an important pillar of digital transformation in companies. Relevant and good marketing drives demand – everyone agrees on that.

However, the effort and costs are immense. Many different sales channels want to be provided with information and of course kept up-to-date. But not only that, the advertising must have a relevance for the customer. In order to be able to operate marketing automation as a company, which in the end also saves resources, data about the customer must be collected and made available. This data helps your company to address the customer in the right way and to offer the customer relevant products, which are then most likely to end up in the shopping cart. This process of data collection in turn requires a sensible software-supported structure of internal workflows in the company. Software systems such as a PIM system, a DAM system and a CRM system must work together seamlessly to eliminate frictional losses.

Many of our customers face this challenge and ask how Comosoft can support their marketing automation. We have developed our LAGO DIM App for this type of individual marketing and one-to-one communication, read more about it under DIM – One-to-One Communication

Our module DIM (Direct Individual Marketing) allows you to produce individual advertising material

Whether in the print or web channels, LAGO DIM is developed for your needs and reaches your customers directly and individually.

Frequently asked questions about marketing automation

When people talk about digital transformation, they are talking about a process of change, which primarily means the increased use of digital technologies. This process is often initiated and driven by the rising expectations of customers regarding the shift of business processes to forms of digital technology. Digital transformation is only made possible by digital technologies.

Digital technologies are generally speaking based on hardware, software and networks. The most striking feature of digital technologies is that they have revolutionised existing technologies in many areas. This process can be compared with the industrial revolution that began in the 18th century.

Our consultants help you to find the right solution

Whether you need automated processes or a multi-channel rejection of your advertising material production, our experts are available to answer all your questions. Despite standard software, we give our customers the necessary flexibility to adapt LAGO optimally and individually to the respective processes and organisation.

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Comosoft It-Consultant - Profi in PIM-System, Digital Asset Management und automatisierter Werbemittelproduktion