Marketing Resource Management with LAGO – Timings and budgets always in view
With the LAGO Marketing Cockpit you have everything in hand: campaign and project planning, budget management and export of reports for your marketing measures – online and offline.
Campaign, project and budget planning
LAGO Marketing Cockpit offers you everything a marketing manager’s heart desires: Plan your multichannel campaigns “top-down” from a central location. Whether newsletter, brochure, webshop assortment or mailing – target group specific and regionalized. From budget, resource and task management to proofing and approval processes, you will find all solutions in your marketing cockpit.
Reporting tools for measurable success
Use the numerous reporting tools for your evaluations. You can optimize your efforts, discover bottlenecks and measure the success of your marketing campaign. Compare your planned and actual costs, get a quick overview with charts and control your media mix. LAGO’s Marketing Resource Management (MRM) provides you with numerous ready-made evaluations for easy operation of your marketing measures.
Individual dashboards and infopanels
The Marketing Resource Management in LAGO can be conveniently accessed via your browser. As befits a web application, you have numerous widgets at your disposal to configure your own dashboard. So you always have all important information at a glance. The integrated Infocenter keeps you up to date on your multichannel media production – concisely and graphically displayed.
The costs of the LAGO software pay for themselves quickly. One advantage is that we can now do practically everything in-house – right up to the handover to the lithographer. This allows us to save up to 60% on costs for smaller inserts with old articles.
Karl-Heinz Lassotta, Gebr. Götz
Gebrüder Götz – More than “just” a program
The Würzburg-based company Gebrüder Götz has been using LAGO software to produce its advertising material since 1999. Catalyst (comosoft Kundenzeitung) spoke with Karl-Heinz Lassotta, Advertising Manager Technical Catalog Processing, about his experiences with the system.