Marketing Resource Management with LAGO – Timings and budgets always in view

With the LAGO Marketing Cockpit you have everything in hand: campaign and project planning, budget management and export of reports for your marketing measures – online and offline.

Campaign, project and budget planning

LAGO Marketing Cockpit offers you everything a marketing manager’s heart desires: Plan your multichannel campaigns “top-down” from a central location. Whether newsletter, brochure, webshop assortment or mailing – target group specific and regionalized. From budget, resource and task management to proofing and approval processes, you will find all solutions in your marketing cockpit.

Reporting tools for measurable success

Use the numerous reporting tools for your evaluations. You can optimize your efforts, discover bottlenecks and measure the success of your marketing campaign. Compare your planned and actual costs, get a quick overview with charts and control your media mix. LAGO’s Marketing Resource Management (MRM) provides you with numerous ready-made evaluations for easy operation of your marketing measures.

Individual dashboards and infopanels

The Marketing Resource Management in LAGO can be conveniently accessed via your browser. As befits a web application, you have numerous widgets at your disposal to configure your own dashboard. So you always have all important information at a glance. The integrated Infocenter keeps you up to date on your multichannel media production – concisely and graphically displayed.

LAGO Individuelle Dashboards und Infopanele

Our consultants help you to find the right solution

Whether you need automated processes or a multi-channel rejection of your advertising material production, our experts are at your disposal for all your questions. In spite of standard software, we give our customers the necessary flexibility to adapt LAGO optimally and individually to the respective processes and organisation.

Comosoft It-Consultant - Profi in PIM-System, Digital Asset Management und automatisierter Werbemittelproduktion

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    The costs of the LAGO software pay for themselves quickly. One advantage is that we can now do practically everything in-house – right up to the handover to the lithographer. This allows us to save up to 60% on costs for smaller inserts with old articles.

    Karl-Heinz Lassotta, Gebr. Götz

    Gebrüder Götz – More than “just” a program

    The Würzburg-based company Gebrüder Götz has been using LAGO software to produce its advertising material since 1999. Catalyst (comosoft Kundenzeitung) spoke with Karl-Heinz Lassotta, Advertising Manager Technical Catalog Processing, about his experiences with the system.

    To the case study Gebr. Götz
    Gebrüder Götz