Multichannel Solution “LAGO” – For efficiency in Multichannel Marketing
A solid foundation is the cornerstone of your success. This is especially true when it comes to multichannel marketing. The challenge: product information should be brought quickly to the various sales channels. Timeliness and quality are the top priorities. In addition, it is always important to ensure measurability across all channels and to make it transparently available to all departments involved in the process.
With LAGO you integrate and centralise the most important thing in your marketing processes – your product data. Plan and control your advertising materials efficiently and effectively and implement your projects with an overview – in a single, universal software system. The centrally and media-neutral stored product information can be conveniently used in all sales channels, e.g. in e-commerce, in your newsletter and online marketplaces, in print projects or in your branches. This solution brings speed to your multichannel marketing and ensures maximum product data quality.
The LAGO software modules, such as PIM system, digital asset management or workflow management, help you to say goodbye to redundant work steps and automate time-consuming tasks. By integrating your sales channels, you are faster on the market and in return get statistics and analyses back into your system.
Our LAGO software enables you to automate your advertising production
Whether it’s automated processes or a multichannel output of your advertising material production, LAGO is developed for your needs.
Zitra opts for portlight
Zitra integrates a Product Data Management Hub with the fully comprehensive PIM system “portlight” and thus increases the efficiency and effectiveness of the product data flow in its own created eco-system (system landscape).
We are very pleased to have found in “portlight” a standard software that meets our demand for progressiveness and modernity. Furthermore, we quickly realised that we had found a competent and far-sighted partner in comosoft – close cooperation in a spirit of partnership is at the core of the success of a PIM implementation.
Grit Marlow-Buchholz, Zitra