Omnichannel Content Management – We act multichannel
How can you convince a customer to buy a product after they have abandoned their shopping basket? You should reach the customer optimally at every station of their everyday life – the advertising message of your own company should be present to the customer as positively and consistently as possible. Omnichannel is the logical linking of communication channels so that there is no interruption in the flow of information for the customer throughout the entire customer journey. From the company’s point of view, this is how they react to possible customer abandonment – because they cannot (yet) exactly foresee the reason for a possible abandonment, they react on another communication channel in order to retain or even reactivate the customer.
How can Omnichannel Management be successfully implemented?
LAGO is a standard software that has been tried and tested for over 20 years and meets all your requirements for a central system for the production of advertising materials. Thus a smooth, target-oriented and secure implementation is possible. Cross-channel campaigns can be easily planned, allowing LAGO to enable you to do real Omnichannel Marketing. Make your Omnichannel activities faster, safer and more flexible, and drastically reduce costs as a result. Centralized and media-neutral content management eliminates the need for multiple efforts, eliminates sources of error and dramatically shortens time-to-market. Article and price changes in real time allow flexible action on all channels so that your employees can concentrate on their core tasks again.
With LAGO you acquire a proven and future-oriented tool with which you can also serve other channels such as mobile commerce or social commerce platforms at a later point in time: Omnichannel!
Print is far from dead – but it is changing!
How the magazine and catalogue become the “Magalog”.
Hamburg, 01.06.2015 – 24 hours, 60 participants, 16 teams and a lot of good concepts. “Small – Sharp – Smart” was the motto of the second ShipIt Day at ppi Media on 7 and 8 May. In concrete terms, this meant implementing our own project ideas – within just 24 hours with a concluding presentation in a 4-minute pitch. The result is, among other things, the successful linking of editorial systems for the production of magazines (ppi Media) and PIM & multichannel publishing systems for the production of catalogues (comosoft GmbH) to form the “Magalog”.