The PIM Challenge

Product Information Management or PIM systems are a basic business need with enormous complexities and challenges. To the basic elements of a Stock Keeping Unit (SKU), such as identifiers, titles, and descriptions, you must add product variations, related images, pricing, quantities, and much, much more.

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Now, multiply that complexity by the total number of SKUs—which can easily be thousands or more.

To make things even more challenging, PIM data is often imported from manufacturers and other sources, none of which may be using the same metadata approach. Your IT staff may spend way too many hours reconciling differences and filling in missing data. When multiple business systems rely on accurate PIM data, having the right solution becomes truly mission-critical.

The LAGO PIM handles these challenges with ease, helping your company take control of complex product data and making it work for your business. We centralize the article and price data, as well as text and links to related images and video, and provide an efficient workflow for importing and reconciling data from outside sources. Once collected in the LAGO PIM, your data are media-neutral—available for marketing and sales campaigns using both print and digital channels. We also connect the PIM to your external systems, such as sales, inventory management, conventional distribution, and e-commerce, so that the right people know what you have and how to sell it.

Product Information Management or PIM systems are a basic business need with enormous complexities and challenges. To the basic elements of a Stock Keeping Unit (SKU), such as identifiers, titles, and descriptions, you must add product variations, related images, pricing, quantities, and much, much more.

Frequently asked Questions about PIM system

The acronym PIM stands for Product Information Management. The goal of a PIM system is the central media-neutral storage and enrichment, as well as management and distribution of product information to various output channels.

Read more about PIM system in our glossary

Product information includes for example prices, article numbers and multilingual product texts, but also information for logistics and product photos.

A well-maintained modern PIM system avoids mislabelling of products, shortens time-to-market and automates routing to sales and advertising channels. A PIM also supports a smooth workflow between the teams involved inside and outside the company based on centrally available data storage.

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