A Workflow That Works

LAGO is about much more than handling print or digital production. The LAGO workflow tools are designed to give companies and agencies greater control of multichannel campaigns, merchandising, and promotional planning via whiteboarding. By combining PIM and DAM systems with intuitive, user-friendly controls, LAGO lets planners and decision makers make the right strategic decisions.

LAGO’s expert workflow modules include:

WebPlan, a tool for creating, scheduling, and managing projects, including multimedia Web presentations, mobile and ecommerce, as well as product information management for print and digital channels

Explorer, a tool for entering and managing product information, assigning it to specific pages, monitoring page status, and tracking the results of assigned products

Layout, a tool that gives marketing and product managers, planners, and agencies the ability to select and assign products—including all relevant SKU data and images—to specific pages, via a Web-based whiteboarding environment.

The Right Tools for the Task

LAGO’s workflow modules reduce the cost of creating and managing complex, multi-channel campaigns, by decreasing the time required and lowering the potential for errors or unplanned event occurrences. They allow information to be changed, dynamically and with minimal manual data entry or error potential. They also give marketing and product managers the ability to prioritize SKUs according to their business value (e.g., high margin or inventory status). These decisions are conveyed accurately to the page designer—who can focus on the task of creating attractive and compelling layouts.

Not all workflow systems are created equal. With its foundation in enterprise-level PIM and DAM technology, LAGO truly offers the right tools for the task of creating a multichannel strategy–based on sound business reasoning.

Entwicklungsleistungen maßgeschneidert auf Ihre Bedürfnisse

We rely heavily on LAGO from comosoft for an extremely efficient page creation process. With the seamless integration between soft proofing and production workflow, LAGO’s user interface simply has an advantage over all other providers. We particularly appreciate the configurability, which allows us to tailor everything to our needs. Our customers in the retail industry are constantly expecting greater efficiency – with LAGO, we are able to deliver it.


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