A Digital Asset Management System (DAM) is your company’s software solution to preserving, cataloging, sharing, and storing the digital assets your company needs to function. A digital asset is, generally speaking, any digital information in the form of files. You might also hear a DAM system called a MAM or Media Asset Mangement System. The assets that can be managed in a DAM/MAM include media files such as:

  • Photos
  • Graphics
  • Videos
  • Audio files
  • Text and HTML files
  • Presentations

In a DAM system, for example, it is possible to filter on the basis of metadata that is read from the stored assets. In addition, this administrative system offers the possibility to store own metadata for the assets, which allows a meaningful administration and filtering in company processes. This function in a DAM accelerates, for example, the design process for data-intensive advertising material productions. A DAM system can be used in conjunction with or in addition to a PIM system to support the optimization of processes and workflows within departments and, above all, with location-based team responsibilities. A digital asset management system also plays a major administrative, centralizing and provisioning role in the uniformity of a company’s brand image. The importance of DAM systems for companies is constantly increasing with the growing variety of products and the growing need for virtual networking of teams at international locations.