Product managers on any team would utilize a Product Information Management system (PIM) to properly organize, define, and track the variables that compose their products. This would include management product relationships to other products, categories, and other combinations useful for marketing and management purposes.

The marketing department would utilize the PIM system to properly manage the products that compose the print or online catalogs or other collateral materials produced. Having the correct product information, for multiple markets, down to the last minute before production is critical to the accuracy and success of a marketing campaign.