LAGO – A DAM & PIM System that Increases Grocery Store Margins
Flyers and circulars (printed or digital) are the lifeblood of a grocery store/supermarket chain. The larger the store and its inventory of consumer products, the more it needs to reach consumers with in-store incentives and offers. The challenge: how to produce versioned flyers that are both compelling AND accurate, using SKU data to promote high-margin products across multiple regions and markets. Enter LAGO’s PIM & DAM systems that can integrate with your existing solutions
Comosoft LAGO is the best retail flyer/circular builder on the planet-period.
LAGO is a complete management and production system for both print and online production. It provides powerful tools to:
Optimize the production of printed weekly supplements – including versioning by region, language, and demographics
Enable planning by category managers, via an online whiteboarding process
Collaborate across multiple departments in the planning, design, and review/approval process
Achieve up to 60% reduction in labor costs
Shorten time-to-market by up to 30% (update your data automatically, even at the last minute)
LAGO supports your marketing efforts with enterprise-level data and retail media production tools. These include digital correction loops, offer validation, automated article exchange, and standardized production workflows. We also help you integrate manufacturer and supplier data – an essential step in the information supply chain.
We don’t just sell and install your system. Our experts fully support you in using LAGO to communicate with your consumers across multiple channels.
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A Recipe for Success in Grocery & Food Retail Marketing -- Grocery retail chains are facing unprecedented economic pressure throughout the developed world. Their ability to streamline marketing across print and digital platforms is the key to success.
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