LAGO consolidates data and assets from multiple sources in a central repository for use in various marketing channels. Projects for e-commerce, print, mobile, social media, and point of sale can be planned, produced and output directly from LAGO.
Printed circulars aren’t going away. People will still want them in their mailbox, newspaper or at the store. By combining data and assets from multiple sources in a unified view, we enable grocery chain marketing teams to more efficiently plan print and digital projects with better insight. Additionally, complex regionalization and versioning scenarios are easily executed using LAGO.
At the production level, our InDesign plugin brings the assigned data and assets directly to the page. Persistent linking ensures that both data and assets are 100% accurate and always up to date.