Another significant benefit of LAGO—besides the efficient production of printed circulars—is that digital platforms like FLIPP use this data to populate the weekly ad content to digital shopping marketplaces and retailer mobile apps for iOS and Android.
These retailer apps, designed to recognize the user’s location and nearest store, automatically feature the most relevant circular of all the regional and market-specific digital versions created each week. For example, one retailer showcases dynamic weekly offer content from up to 350 different variations as a digital-first, mobile optimized experience.
Every page of the circular can become interactive. Customers can zoom in and touch any of the advanced products inside the weekly circular ad to visit a secure e-commerce page for ordering that item. In addition, the page indicates how many of those items are currently available in the user’s local store, home delivery options, customer ratings, and even the item’s location inside the store. LAGO powers this digital output as a critical component of the FLIPP platform. Comosoft has been a collaborative partner with FLIPP since 2016.