Realizing the Power of Print
The printed page has a proven, positive effect with your customers. Many scientific studies have shown that the tactile experience of reading on paper promotes greater comprehension and recall, as well as a more positive response to the brand. Catalogers know that print influences greater sales and higher levels of customer loyalty than online media alone.
The Challenge: Production Costs
Complex print catalogs involve multiple elements on every page – product names, images, sizes, prices, and much more. It takes many hours of a designer’s time to gather and place these elements in a pleasing visual layout. Critical data from PIM or DAM systems are always in flux – right up to the moment of printing. And if the catalog involves multiple regional, demographic, or language versions, design and production costs can explode.
LAGO software solves this problem. As a pioneer in database publishing, we know how to connect PIM and DAM data sources with InDesign-based production and the needs of marketing and brand management. We optimize the entire print production process for complex, data-intensive publications.
The LAGO plugin for Adobe InDesign gives designers and production professionals the power to create compelling, data-intensive pages for print on a vast scale, but at a controlled cost.
- Live, bi-directional link to PIM and DAM systems from the InDesign page (automatic updates)
- Dynamic placeholders (page planning)
- Planning and evaluation tools (including business and marketing data)
- Automated, template-based page creation
- Import pre-designed “blocks” of product-specific content
- Automatic generation of complex tables
- Version management
- Batch printing and automated export of pages and media to print service providers
The Versioning Dilemma
LAGO also gives print production departments the ability to create multiple versions of a catalog or flyer – easily and cost-effectively. Products specific to a particular region or demographic can be placed automatically in a standard InDesign layout, giving the catalog or flyer professional the ability to design once but repurpose multiple times – to meet the company’s marketing needs.
1) Campaign Planning
Page & layout planning for marketing
2) Asset Management
Allocation of products and/or offers to the page
3) Production Process
Page layout & design management
4) Proofing Process
Manage who and how corrections are made
5) Approval Process
Easily manage approval of production from anywhere
6) Production Output
Easily generate digital & print production pieces
CONTACT US FOR AN EXPLORATORY DEMO
Interested in how to reduce the effort and time spent on your catalog or flyer production? See how we can help!