Digital Asset Management Systems2021-08-05T08:36:14-05:00

How you can benefit from digital asset management?

Simply stated: a Digital Asset Management System (DAM) is your company’s software solution to asset workflow and production–preserving, cataloging, sharing, and storing the digital assets your company uses on a day-to-day basis. Digital assets are the photo, document, video, music, and other media formats your company uses for marketing or other promotional methods. These files are generated at an enormous rate as your employees work, so making sure you have an efficient asset workflow and proper cataloging methodology is critical to the success of your business.

5 Critical Aspects to Your Success Using a DAM System:

  • Consolidate digital asset management into one repository

  • Distribute assets to team members through a central platform

  • Automate cataloging of assets to increase efficiency

  • Preserve critical data from loss or isolation on employee’s device

Media Asset Management Platform from LAGO

Who needs a DAM System?

Creatives: Your designers, photographers, videographers, and art directors can utilize one system to manage their digital assets enabling a more efficient and collaborative workflow between your creative, marketing, and sales teams. Your creatives can now focus on what they do best: creating compelling content instead of searching for linked images or fulfilling a request for assets to be sent over. Additionally, using incorrect or expired (or otherwise restricted) images becomes a thing of the past.

Marketing: Marketing professionals spend untold hours searching for images, or give up and create new images to use in print and digital campaigns. With a central repository of assets, marketers can search for the content they need for their campaigns without having to involve the creative team. They can easily share these assets with outside collaborators, retailers, and agencies to increase the capacity of their team and ensure your brand’s materials are properly distributed.

Where LAGO Helps You Succeed

Comosoft’s LAGO DAM solution is a powerful, practical, media-neutral repository for all your valuable digital files, product images, and videos. Using a comprehensive, standards-compliant approach to metadata, LAGO easily imports and maintains product-specific assets in a secure, central location enabling users to be more collaborative and productive.

Digital Asset Management (DAM) Platform from LAGO
Digital Asset Management (DAM) System from LAGO

Users access your digital assets via any web browser – eliminating the need for requests and asset silo. Image selection and collaborative workflow tools are integrated with the LAGO multichannel production system to create compelling print and digital marketing communication. When assets are updated or replaced, the DAM automatically substitutes the right image in any active media campaign. Digital and branded assets can be tracked in the LAGO DAM system ensuring effective marketing and creative brand management.

The LAGO DAM is easily integrated with other, mission-critical systems, including the LAGO PIM system. We work with your team to help them understand and benefit from new, efficient, clearly-defined tasks and workflows. Our goal is not just an elegant IT solution; for more than 25 years we have worked to optimize product information and workflow efficiencies in every business situation, no matter what system you currently have.

Digital Asset Management (DAM) System from LAGO

More DAM System FAQs

What is a DAM system?2021-08-05T08:24:59-05:00

A Digital Asset Management System (DAM) is the software solution to preserving, cataloging, sharing, and storing the digital assets your company needs to function. A A digital asset is, generally speaking, any digital information in the form of files. You might also hear a DAM system called a MAM or Media Asset Mangement System. The assets that can be managed in a DAM/MAM include media files such as:

  • Photos
  • Graphics
  • Videos
  • Audio files
  • PDFs, Text, and HTML files
  • Presentations

In a DAM system, for example, it is possible to search and filter on the basis of metadata that is read from the stored assets. In addition, this administrative system offers the possibility to store own metadata for the assets, which allows a meaningful administration and filtering in company processes. This function in a DAM accelerates the design process for data-intensive advertising material productions. A DAM system can be used in conjunction with or in addition to a PIM system to support the optimization of processes and workflows within departments using a job-based workflow engine.

A digital asset management system also plays a major administrative, centralizing and provisioning role in the uniformity of a company’s brand image. The importance of DAM systems for companies is constantly increasing with the growing variety of products and the growing need to support teams both in and out of the office.

What are the advantages of a DAM system?2021-08-05T08:30:30-05:00

In a DAM system, it is possible to search and filter on the basis of metadata that is read from the stored assets. In addition, this administrative system offers the possibility to store all metadata for the assets, which allows a meaningful administration and filtering in company processes. This function in a DAM accelerates, for example, the design process for data-intensive advertising material productions. A DAM system can be used in conjunction with or in addition to a PIM system to support the optimization of processes and workflows within departments and, above all, to support your team requirements both in the office and remotely. A DAM system also plays a major administrative, centralizing and provisioning role in the uniformity of a company’s brand image.

When does it make sense to use a DAM?2021-08-05T08:31:13-05:00

The importance of DAM systems for companies is constantly increasing with the growing variety of products and the growing need for virtual international locations.

What is a Digital Asset?2020-11-20T11:55:34-06:00

A digital asset is, generally speaking, any digital information in the form of files. The assets that can be managed in a DAM/MAM include media files such as:

  • Photos
  • Graphics
  • Videos
  • Audio files
  • Text and HTML files
  • Presentations
What is the difference between MAM & DAM?2021-08-05T08:20:25-05:00

The abbreviation MAM stands for Media Asset Management. DAM stands for digital asset management. A MAM is in most cases mainly aligned to the storage of picture, video and audio files. A DAM takes this idea further by also storing, centralizing and managing other types of files that are important for a consistent brand experience (text and HTML files, presentations, etc.).

LAGO Digital Asset Management Advantages

Centralized Storage

Centralize the storage of your digital assets ensuring your teams can access and utilize your brand’s files correctly and consistently.

Internal Distribution

Requesting and waiting for assets can interrupt production progress and affect schedules.

External Collaboration

Share your brand’s assets easily with outside collaborators to ensure the look and feel of your brand.

LAGO DAM Features at a Glance
  • Manage digital asset files and meta data

  • Access to digital assets from every LAGO application and InDesign plugin

  • Use LAGO web client to create download carts for external collaboration

  • Quick, multi-factor digital asset search engine

  • Full text search within metadata

  • Access to LAGO DAM using LAGO API

  • Assign assets to objects and structured asset types

  • Create custom metadata attributes for asset types

  • Assign keywords to digital assets

  • Control visibility and editability of assets based on user roles

  • Restrict usability of assets by date

  • Use LAGO Workflow for asset approval workflow management

  • Automatic quality check during single or bulk asset import

  • Asset check-in/out process for Adobe Photoshop, Illustrator, InDesign and others

  • Automatic asset derivative upon export to downstream systems

  • Automatic creation of low-resolution preview files for layout creation

  • Supports XMP/EXIF metadata

  • Supports all relevant image formats

  • Supports Microsoft Office Documents

  • Supports audio and video files

  • And much more!

CONTACT US FOR AN EXPLORATORY DEMO

Interested in how to reduce the effort and time spent on your catalog or flyer production? See how we can help!

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