A New Level of One-to-One Communication
With LAGO’s Direct Individualized Marketing (DIM) module, users can go beyond “One-to-Many” or “One-to-Few” communication—addressing relevant messages to qualified, individual customers and prospects. Our software enables you to combine customer and PIM data to create personalized message campaigns—in print, via email, or in HTML—efficiently and affordably.
Data Personalization Potential
- Basic customer information (e.g., name, street, city)
- Known customer preferences and purchase history
Purchased and related product information and images (from PIM and DAM data sources)
- Your LAGO library of templates for print (direct mail), email, and HTML landing pages
- Cross-channel references from the printed page to digital pages or ecommerce sites, via image recognition or QR Codes
LAGO’s unique combination of data and marketing systems with template design systems for print and digital channels provides a cost-effective solution for direct, individualized marketing communication.
The road to “One-to-One Data” usage is Easier than you think
Pages already created with the LAGO variant model can easily be used as the basis for future personalized and custom print pages. Simply define an area on the pages to which individual products can be added. LAGO DIM then adds them to the page already created. With this process, you can also test customized pages with a select group of customers to gain additional insights and measure the results.
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Interested in how to reduce the effort and time spent on your catalog or flyer production? See how we can help!