Product Information Management System

PIM Software and Solutions: Implementation & Integration to Multi-Channel Workflows

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Product Information Management System2020-11-20T12:21:24-06:00

A Product Information Management or PIM system is a software solution for businesses with complexities and challenges in managing marketing data for their products such as: Stock Keeping Unit (SKU), identifiers, titles, descriptions, images, pricing, quantities, and much, much more.

Now, multiply that complexity by the total number of SKUs and product variations – which can easily be thousands or more.

To make things even more challenging, PIM data is often imported from manufacturers and other sources, none of which may be using the same metadata approach. Your IT staff may spend too many hours reconciling differences and filling in missing data. When multiple business systems rely on accurate PIM data, having the right solution becomes truly mission-critical.

LAGO PIM Systems

The LAGO PIM handles these challenges with ease, helping your company take control of complex product data and making it work for your business. We centralize the article and price data, as well as text and links to related images and video, and provide an efficient workflow for importing and reconciling data from outside sources. Once collected in the LAGO PIM, your data are media-neutral – available for marketing and sales campaigns using both print and digital channels. We also connect the PIM to your external systems, such as sales, inventory management, conventional distribution, and e-commerce, so that the right people know what you have and how to sell it.

More PIM System FAQs

What is a PIM system?2020-11-20T12:19:37-06:00

Product Information Management or PIM system is a software solution for businesses with complexities and challenges in managing marketing data for their products such as: Stock Keeping Unit (SKU), identifiers, titles, descriptions, images, pricing, quantities, and much, much more. The goal of a PIM system is the central media-neutral storage and enrichment, as well as management and distribution of product information to various output channels. This product information includes prices, article numbers and multilingual product texts, but also information for logistics and product photos. A well-maintained modern PIM system avoids mislabelling of products, shortens time-to-market and automates routing to sales and advertising channels. A PIM also supports a smooth workflow between the teams involved inside and outside the company based on centrally available data storage.

Why should I use a PIM system?2020-11-20T11:40:25-06:00

A well-maintained modern PIM system avoids mislabelling of products, shortens time-to-market and automates routing to sales and advertising channels. A PIM also supports a smooth workflow between the teams involved inside and outside the company based on centrally available data storage.

What is Product Information?2020-11-20T11:14:17-06:00

Product information includes for example prices, article numbers and multilingual product texts, but also information for logistics and product photos. It is utilized within a Product Information Management System to deploy the information across multichannel marketing channels.

What is Product Experience Management (PXM)?2020-11-20T11:44:41-06:00

The term Product Experience Management (PXM) is a product-focused variant of Customer Experience, which has become a popular marketing term in the retail industry. But how do you as a retailer make your products experienceable for customers in your advertising?

In today’s retail and advertising landscape there is an increasing variety of touchpoints for advertising measures that are no longer even limited by space and time. With this increasing availability of customer attention, the quality and relevance of advertising is also becoming increasingly decisive for the success of product sales. Customers have always preferred to buy products with which they feel connected in some way. The connection with a product is the major goal that modern marketing experts in the retail trade try to achieve through fine-tuned and above all relevant advertising.

An elementary part of product advertising is product data, it is even full of it. And when product advertising is delivered to customers through various channels, the data must be highly consistent and accurate to provide a basis for a positive product experience. This consistency and availability is best achieved using a PIM system in which product data is regularly maintained and output to the various channels in a media-neutral manner.

In Product Experience Management (PXM), the products should be made fully experienceable, and this includes meaningful assets. These assets are managed in the dealer’s DAM system (Digital Asset Management System). And this is where the probably decisive condition for optimal PXM in retail becomes apparent – an integral interaction of the IT infrastructure in marketing production.

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Do you have an existing PIM system? No worries!

We can integrate LAGO into your existing systems, data model, and your processes, while preserving the value of your investment.

We also work with your people to help them understand and benefit from new, efficient, clearly-defined tasks and workflows. Our goal is not just an elegant IT solution; for more than 25 years we have worked to optimize product information and workflow efficiencies in every business situation, no matter what system you currently have. Learn More

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