A Product Information Management or PIM system is a software solution for businesses with complexities and challenges in managing marketing data for their products such as: Stock Keeping Unit (SKU), identifiers, titles, descriptions, images, pricing, quantities, and much, much more.
Now, multiply that complexity by the total number of SKUs and product variations – which can easily be thousands or more.
To make things even more challenging, PIM data is often imported from manufacturers and other sources, none of which may be using the same metadata approach. Your IT staff may spend too many hours reconciling differences and filling in missing data. When multiple business systems rely on accurate PIM data, having the right solution becomes truly mission-critical.