Leveraging Your Digital Assets

Humans respond well to visual images, whether still or in motion. Photos, illustrations, and videos convey emotion as well as information, helping people make a purchase decision. The challenge—too many images and too little organization—is addressed by technology known as Digital Asset Management (DAM) or, sometimes, Marketing Asset Management (MAM).

The problem for most companies is that their digital assets are scattered across multiple systems—even on individual PCs or portable drives—with no consistent connection to the products they depict. Marketing professionals spend untold hours searching for the most current image, or else give up and create new images to use in print and digital campaigns. Even when a DAM system is used, it is difficult to maintain and often lacks vital connections to other business systems.

The LAGO DAM system is a powerful, practical, media-neutral
repository for all your valuable product images and videos.

The Comosoft solution is the LAGO DAM system. It is a powerful, practical, media-neutral repository for all your valuable product images and videos. Using a comprehensive, standards-compliant approach to metadata, LAGO easily imports and maintains product-specific assets in a secure, central location.

Users can easily find the latest version of a particular asset and use it and others to generate campaign output for print or digital media. When assets are updated or replaced, the DAM automatically substitutes the right image in any active media campaign. Asset usage (and effectiveness) can be tracked in the LAGO system.

Users access the assets via any web browser, verifying the temporal or legal validity of each asset and easily checking its quality and processing status. Image selection and workflow tools are integrated with the LAGO production system to create compelling print and digital marketing communication.

The LAGO DAM is also easily integrated with other, mission-critical systems, including the LAGO PIM or an existing, third-party PIM. Our consultants are experienced in connecting LAGO and other mission-critical systems in a way that reduces your time-to-market and optimizes the cost-effectiveness of your marketing.

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Interested in how to reduce the effort and time spent on marketing production? See how we can help!