The PIM Challenge

Product Information Management or PIM systems are a basic business need with enormous complexities and challenges. To the basic elements of a Stock Keeping Unit (SKU), such as identifiers, titles, and descriptions, you must add product variations, related images, pricing, quantities, and much, much more.

Now, multiply that complexity by the total number of SKUs—which can easily be thousands or more.

To make things even more challenging, PIM data is often imported from manufacturers and other sources, none of which may be using the same metadata approach. Your IT staff may spend way too many hours reconciling differences and filling in missing data. When multiple business systems rely on accurate PIM data, having the right solution becomes truly mission-critical.

The LAGO PIM handles these challenges with ease, helping your company take control of complex product data and making it work for your business. We centralize the article and price data, as well as text and links to related images and video, and provide an efficient workflow for importing and reconciling data from outside sources. Once collected in the LAGO PIM, your data are media-neutral—available for marketing and sales campaigns using both print and digital channels. We also connect the PIM to your external systems, such as sales, inventory management, conventional distribution, and e-commerce, so that the right people know what you have and how to sell it.

Product Information Management or PIM systems are a basic business need with enormous complexities and challenges. To the basic elements of a Stock Keeping Unit (SKU), such as identifiers, titles, and descriptions, you must add product variations, related images, pricing, quantities, and much, much more.

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