Realizing the Power of Print

The printed page has a proven, positive effect with your customers. Many scientific studies have shown that the tactile experience of reading on paper promotes greater comprehension and recall, as well as a more positive response to the brand. Catalogers know that print influences greater sales and higher levels of customer loyalty than online media alone.

The Challenge: Production Costs

Complex print catalogs involve multiple elements on every page—product names, images, sizes, prices, and much more. It takes many hours of a designer’s time to gather and place these elements in a pleasing visual layout. Critical data from PIM or DAM systems are always in flux—right up to the moment of printing. And if the catalog involves multiple regional, demographic, or language versions, design and production costs can explode.

LAGO software solves this problem. As a pioneer in database publishing, we know how to connect PIM and DAM data sources with InDesign-based production and the needs of marketing and brand management. We optimize the entire print production process for complex, data-intensive publications.

The LAGO plugin for Adobe InDesign gives designers and production professionals the power to create compelling, data-intensive pages for print on a vast scale, but at a controlled cost.

  • Live, bi-directional link to PIM and DAM systems from the InDesign page (automatic updates)
  • Dynamic placeholders (page planning)
  • Planning and evaluation tools (including business and marketing data)
  • Automated, template-based page creation
  • Import pre-designed “blocks” of product-specific content
  • Automatic generation of complex tables
  • Version management
  • Batch printing and automated export of pages and media to print service providers

LAGO InDesign Plugin - Product data and imagesare seamlessly integrated with Adobe InDesign

The Versioning Dilemma

LAGO also gives print production departments the ability to create multiple versions of a catalog or flyer—easily and cost-effectively. Products specific to a particular region or demographic can be placed automatically in a standard InDesign layout, giving the catalog or flyer professional the ability to design once but repurpose multiple times—to meet the company’s marketing needs.

Contact us for a live demo!

Interested in how to reduce the effort and time spent on marketing production? See how we can help!