Now more than ever, catalogs are effective because of technological innovations that enable companies to target customers based on their interests and buying habits.
Today’s savvy retail chains are choosy – as they should be – when it comes to allocating their advertising dollars. Whether printed or digital, circular ads are still one of the most valuable and reliable ways to reach consumers.
When it comes to grocery shopping, customers increasingly expect an experience that allows them to shop how they want, when they want.
Alongside many retailer tech-first approaches over the years, putting ad spend toward something more analog: the print catalog, sent alongside a slew of other direct-mail products, offers an incredible opportunity to deliver rich, tactile shopping experience targeting prospects as well as existing customers.
As this whirlwind of a year begins to wind down, agencies can expect a surge of new 2022 campaign initiatives. Unfortunately, that means dealing with one item that is always in short supply: enough time to get things done!
If your company’s products number in the hundreds of thousands (or more), then your marketing department will be quickly overwhelmed - especially when each product is promoted across print and digital channels.
Ever since the invention of “mail merge” in 1980, businesses have engineered new and better ways to personalize their documents, using multiple data sources and smart technology to produce custom catalogs and other materials. But getting it right is not always easy.