Now more than ever, catalogs are effective because of technological innovations that enable companies to target customers based on their interests and buying habits.
Ever since the invention of “mail merge” in 1980, businesses have engineered new and better ways to personalize their documents, using multiple data sources and smart technology to produce custom catalogs and other materials. But getting it right is not always easy.
It may seem like catalogs are no longer relevant or effective in today’s retail climate. We believe they're making a comeback.