Print Catalogs: Why They Need to Be Added to Your Retail Marketing Toolbox
Now more than ever, catalogs are effective because of technological innovations that enable companies to target customers based on their interests and buying habits.
How Automation Makes Print Production Successful
In a world where the flood of ephemeral online ads is quickly seen and forgotten just as fast, the humble printed catalog or flyer can have a long-lasting effect on the consumer.
Simplifying Your Circular Ad Production
Today’s savvy retail chains are choosy – as they should be – when it comes to allocating their advertising dollars. Whether printed or digital, circular ads are still one of the most valuable and reliable ways to reach consumers.
No Compromises with Design & Data
Accelerate multichannel marketing with InDesign production of circulars and catalogs - without sacrificing good design.
How Retailers Are Gearing Up for Growth with DAM
Agile marketing departments and their creative directors are resetting their strategies, and one of the critical components of those strategies is the use of data.
Bring Multichannel Shopping Experience to Grocery Retail
When it comes to grocery shopping, customers increasingly expect an experience that allows them to shop how they want, when they want.
2022 Marketing Trends: Why Print Marketing is Making a Comeback
Alongside many retailer tech-first approaches over the years, putting ad spend toward something more analog: the print catalog, sent alongside a slew of other direct-mail products, offers an incredible opportunity to deliver rich, tactile shopping experience targeting prospects as well as existing customers.
The Best Digital Tools Used By Successful Marketing Agencies
As this whirlwind of a year begins to wind down, agencies can expect a surge of new 2022 campaign initiatives. Unfortunately, that means dealing with one item that is always in short supply: enough time to get things done!
5 Signs Your Marketing Department Needs Production Automation
If your company’s products number in the hundreds of thousands (or more), then your marketing department will be quickly overwhelmed - especially when each product is promoted across print and digital channels.
Publishing Your Catalog from a Database Made Easy
Ever since the invention of “mail merge” in 1980, businesses have engineered new and better ways to personalize their documents, using multiple data sources and smart technology to produce custom catalogs and other materials. But getting it right is not always easy.