Print Catalogs: Why They Need to Be Added to Your Retail Marketing Toolbox
Now more than ever, catalogs are effective because of technological innovations that enable companies to target customers based on their interests and buying habits.
How Retailers Are Gearing Up for Growth with DAM
Agile marketing departments and their creative directors are resetting their strategies, and one of the critical components of those strategies is the use of data.
Publishing Your Catalog from a Database Made Easy
Ever since the invention of “mail merge” in 1980, businesses have engineered new and better ways to personalize their documents, using multiple data sources and smart technology to produce custom catalogs and other materials. But getting it right is not always easy.
The Designer’s Dilemma
Finding Time to Actually Design While Working On Data-Intensive Projects - Designers have more to do than hunt for images and product information. But when their printed and online designs involve complex data, they need tools to stay productive.