Now more than ever, catalogs are effective because of technological innovations that enable companies to target customers based on their interests and buying habits.
When it comes to grocery shopping, customers increasingly expect an experience that allows them to shop how they want, when they want.
Ever since the invention of “mail merge” in 1980, businesses have engineered new and better ways to personalize their documents, using multiple data sources and smart technology to produce custom catalogs and other materials. But getting it right is not always easy.
Retail grocers are an integral part of an army now fighting the effects of COVID-19. With vital supplies threatened by supply chain and consumer behavior disruption, having the right data in the right place is critical to their success.