Print Catalogs: Why They Need to Be Added to Your Retail Marketing Toolbox
Now more than ever, catalogs are effective because of technological innovations that enable companies to target customers based on their interests and buying habits.
Bring Multichannel Shopping Experience to Grocery Retail
When it comes to grocery shopping, customers increasingly expect an experience that allows them to shop how they want, when they want.
2022 Marketing Trends: Why Print Marketing is Making a Comeback
Alongside many retailer tech-first approaches over the years, putting ad spend toward something more analog: the print catalog, sent alongside a slew of other direct-mail products, offers an incredible opportunity to deliver rich, tactile shopping experience targeting prospects as well as existing customers.
The Best Digital Tools Used By Successful Marketing Agencies
As this whirlwind of a year begins to wind down, agencies can expect a surge of new 2022 campaign initiatives. Unfortunately, that means dealing with one item that is always in short supply: enough time to get things done!
5 Signs Your Marketing Department Needs Production Automation
If your company’s products number in the hundreds of thousands (or more), then your marketing department will be quickly overwhelmed - especially when each product is promoted across print and digital channels.
Publishing Your Catalog from a Database Made Easy
Ever since the invention of “mail merge” in 1980, businesses have engineered new and better ways to personalize their documents, using multiple data sources and smart technology to produce custom catalogs and other materials. But getting it right is not always easy.
6 Workflow Steps You Really Need If You Manage Retail Circular Production
The drudgery of creating circulars and other retail marketing material is a costly burden for any organization. Thankfully, manual labor (and the potential for expensive mistakes) is significantly reduced via intelligent integration of a company's data sources with the workflow automation available in Comosoft LAGO
LAGO 5.15 Release Webinar
Our Head of Product Management will guide you through the new features, updates and the development of our software and present everything you need to know about this new release.
Top 4 Ways To Leverage InDesign + Automation To Easily Manage Retail Catalogs
It may seem like catalogs are no longer relevant or effective in today’s retail climate. We believe they're making a comeback.
Comosoft Opens New Office in Valencia, Spain
Comosoft, the world's leading technology provider for PIM, DAM, and marketing production systems, is pleased to announce its new office opening in Valencia, Spain.