Print Catalogs: Why They Need to Be Added to Your Retail Marketing Toolbox
Now more than ever, catalogs are effective because of technological innovations that enable companies to target customers based on their interests and buying habits.
How Automation Makes Print Production Successful
In a world where the flood of ephemeral online ads is quickly seen and forgotten just as fast, the humble printed catalog or flyer can have a long-lasting effect on the consumer.
Simplifying Your Circular Ad Production
Today’s savvy retail chains are choosy – as they should be – when it comes to allocating their advertising dollars. Whether printed or digital, circular ads are still one of the most valuable and reliable ways to reach consumers.
5 Signs Your Marketing Department Needs Production Automation
If your company’s products number in the hundreds of thousands (or more), then your marketing department will be quickly overwhelmed - especially when each product is promoted across print and digital channels.
6 Workflow Steps You Really Need If You Manage Retail Circular Production
The drudgery of creating circulars and other retail marketing material is a costly burden for any organization. Thankfully, manual labor (and the potential for expensive mistakes) is significantly reduced via intelligent integration of a company's data sources with the workflow automation available in Comosoft LAGO
Top 4 Ways To Leverage InDesign + Automation To Easily Manage Retail Catalogs
It may seem like catalogs are no longer relevant or effective in today’s retail climate. We believe they're making a comeback.
LAGOmation: The Real-World Promise of Data Driven Marketing Automation
Industrial automation is an accepted reality. Automating marketing communication production is a much different thing. Is automation even possible in the fast-moving, data-intensive world of multichannel marketing?
The Future of Black Friday for Retailers
This year’s traditional, post-Thanksgiving mayhem has been spiked by the COVID pandemic—but retailers are regrouping. With more agile digital tools and strategies, they will continue to create special occasions to celebrate consumer spending.
From Chaos to Clarity
As the need to work remotely expands, retail marketers are searching for more powerful, integrated systems to manage their product pricing, inventory, and other complex asset management systems.
The Designer’s Dilemma
Finding Time to Actually Design While Working On Data-Intensive Projects - Designers have more to do than hunt for images and product information. But when their printed and online designs involve complex data, they need tools to stay productive.