Now more than ever, catalogs are effective because of technological innovations that enable companies to target customers based on their interests and buying habits.
Today’s savvy retail chains are choosy – as they should be – when it comes to allocating their advertising dollars. Whether printed or digital, circular ads are still one of the most valuable and reliable ways to reach consumers.
If your company’s products number in the hundreds of thousands (or more), then your marketing department will be quickly overwhelmed - especially when each product is promoted across print and digital channels.
The drudgery of creating circulars and other retail marketing material is a costly burden for any organization. Thankfully, manual labor (and the potential for expensive mistakes) is significantly reduced via intelligent integration of a company's data sources with the workflow automation available in Comosoft LAGO
It may seem like catalogs are no longer relevant or effective in today’s retail climate. We believe they're making a comeback.
Industrial automation is an accepted reality. Automating marketing communication production is a much different thing. Is automation even possible in the fast-moving, data-intensive world of multichannel marketing?
This year’s traditional, post-Thanksgiving mayhem has been spiked by the COVID pandemic—but retailers are regrouping. With more agile digital tools and strategies, they will continue to create special occasions to celebrate consumer spending.