Now more than ever, catalogs are effective because of technological innovations that enable companies to target customers based on their interests and buying habits.
When it comes to grocery shopping, customers increasingly expect an experience that allows them to shop how they want, when they want.
Alongside many retailer tech-first approaches over the years, putting ad spend toward something more analog: the print catalog, sent alongside a slew of other direct-mail products, offers an incredible opportunity to deliver rich, tactile shopping experience targeting prospects as well as existing customers.
As this whirlwind of a year begins to wind down, agencies can expect a surge of new 2022 campaign initiatives. Unfortunately, that means dealing with one item that is always in short supply: enough time to get things done!
If your company’s products number in the hundreds of thousands (or more), then your marketing department will be quickly overwhelmed - especially when each product is promoted across print and digital channels.
Ever since the invention of “mail merge” in 1980, businesses have engineered new and better ways to personalize their documents, using multiple data sources and smart technology to produce custom catalogs and other materials. But getting it right is not always easy.
The drudgery of creating circulars and other retail marketing material is a costly burden for any organization. Thankfully, manual labor (and the potential for expensive mistakes) is significantly reduced via intelligent integration of a company's data sources with the workflow automation available in Comosoft LAGO
It may seem like catalogs are no longer relevant or effective in today’s retail climate. We believe they're making a comeback.